Fans look for subversive ways to enjoy traditional genres
Implications - The desire amongst consumers to experience "classic" content in new ways persists, especially in the digital age. As a result, media producers are subverting and reinterpreting traditional genres in ways that are both more immersive and more inclusive. As typical fans become content creators themselves, they desire to see more experimental and hands-on treatment of their favorite entertainment.
Workshop Question - Does your brand do a good job of eliciting an emotional reaction from consumers? If you had to use technology to that end, what would that experience look like?
Trend Themes
1. Immersive Horror Experiences - As technology advances, horror fans are seeking out more immersive and interactive experiences that challenge traditional horror storytelling, including VR horror films, horror game trailers, and horror simulations.
2. Subversive Media Interpretations - Creative media producers are reinterpreting classic genres and iconic horror characters in ways that are both inclusive and engaging, leading to new niche industries such as horror film rating platforms and horror GIF design studios.
3. Horror Tourism - 'The Shining' hotel becoming a horror museum, as well as the rise of new horror-based attractions and experiences, demonstrate that there is a growing market for horror tourism that spans the entertainment and hospitality industries.
Industry Implications
1. Entertainment Technology - New innovations in entertainment technology such as virtual reality and VRcade multiplayer technology are disrupting traditional horror movie storytelling and creating new opportunities for immersive experiences that blur the lines between reality and fiction.
2. Creative Media Production - As traditional media becomes more interactive and inclusive, there is an opportunity for creative media producers to innovate new horror genre interpretations and designs for niche horror fan markets.
3. Hospitality - Creative horror tourism experiences are proving to be a potentially profitable market in the hospitality industry, opening the door for horror-themed museums, attractions, and interactive experiences that offer something unique for adventurous guests.
8 Featured, 68 Examples:
238,812 Total Clicks
Date Range:
Nov 14 — Aug 17
Trending:
Warm
Consumer Insight Topics:
