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Remixed Fright

Fans look for subversive ways to enjoy traditional genres

Implications - The desire amongst consumers to experience "classic" content in new ways persists, especially in the digital age. As a result, media producers are subverting and reinterpreting traditional genres in ways that are both more immersive and more inclusive. As typical fans become content creators themselves, they desire to see more experimental and hands-on treatment of their favorite entertainment.
Workshop Question - Does your brand do a good job of eliciting an emotional reaction from consumers? If you had to use technology to that end, what would that experience look like?
Trend Themes
1. Immersive Horror Experiences - As technology advances, horror fans are seeking out more immersive and interactive experiences that challenge traditional horror storytelling, including VR horror films, horror game trailers, and horror simulations.
2. Subversive Media Interpretations - Creative media producers are reinterpreting classic genres and iconic horror characters in ways that are both inclusive and engaging, leading to new niche industries such as horror film rating platforms and horror GIF design studios.
3. Horror Tourism - 'The Shining' hotel becoming a horror museum, as well as the rise of new horror-based attractions and experiences, demonstrate that there is a growing market for horror tourism that spans the entertainment and hospitality industries.
Industry Implications
1. Entertainment Technology - New innovations in entertainment technology such as virtual reality and VRcade multiplayer technology are disrupting traditional horror movie storytelling and creating new opportunities for immersive experiences that blur the lines between reality and fiction.
2. Creative Media Production - As traditional media becomes more interactive and inclusive, there is an opportunity for creative media producers to innovate new horror genre interpretations and designs for niche horror fan markets.
3. Hospitality - Creative horror tourism experiences are proving to be a potentially profitable market in the hospitality industry, opening the door for horror-themed museums, attractions, and interactive experiences that offer something unique for adventurous guests.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
237,686 Total Clicks
Date Range:
Nov 14 — Aug 17
Trending:
Warm

Featured Examples

Virtual Reality Horror Films
Virtual Reality Horror Films
With Oculus Rift, You Can Watch a Horror Movie in First-Person
It’s one thing to watch a horror movie, but it would be a whole other thing to be brave enough to experience the same kind of horror while wearing a pair of Oculus Rift goggles. As part of a... MORE
Horror Mansion Museums
Horror Mansion Museums
The Stanley Hotel from 'The Shining' is Becoming a Scary Interactive Museum
With Halloween just around the corner, there is no better time to announce that The Stanley Hotel, the real-life inspiration for the iconic horror novel and film, ‘The Shining,’ is... MORE
Quirky Horror Movie GIFs
Quirky Horror Movie GIFs
Thse Animations Bring a Sense of Humor to Murderous Movie Characters
Montreal-based studio Baboon Création designed a series of horror movie GIFs in anticipation for the spooky festivities at the end of the month. The project called ‘31 Horror Days’ will... MORE
VR Horror Games
VR Horror Games
The 'Alien: Isolation' VR Mode is Compatible with Oculus SDK and Rift Headsets
While the ‘Alien: Isolation VR Mode’ has been available since its release in 2014, the technology to produce a high-quality VR experience hadn’t caught up with the game at the time.... MORE
Frightening VR Attractions
Frightening VR Attractions
The Universal Orlando Resort's 'Repository' is a New Horror Simulator
‘The Repository’ is the name of a new horror simulator attraction at the Universal Orlando Resort that will be running during the Halloween Haunted Nights event until the arrival of... MORE
VR Horror Movie Trailers
VR Horror Movie Trailers
The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
Lionsgate and Vertebrae—a company specializing in viritual reality advertising tools—teamed up to create a newly released Blair Witch VR trailer. The promotional clip aims to make viewers&... MORE
Scary Film-Rating Platforms
Scary Film-Rating Platforms
Reel Scary is a Site that Allows Users to Rate Different Horror Movies
Horror movies are a staple to the month of October as film buffs gear up to enjoy their favorite classic films as well as new ones hitting the scene. Reel Scary is site designed to help users find... MORE
play_circle_filledSurreal Scary Movie Tributes
Surreal Scary Movie Tributes
This Clip Combines Halloween Classics to Create an Even Stranger Film
This short film by French studio Gump TV takes two Halloween classics and creates an entirely surreal mash-up video. Titled ‘The Red Drum Getaway,’ the mini movie uses scenes and... MORE

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