Zoe Juices Combines Contemporary and Playful Imagery
Mishal Omar — December 27, 2017 — Lifestyle
References: packagingoftheworld
Zoe Juices enlisted the creative agency Beetroot Design to create the branding for its collection of healthy beverages.
The Greek juice brand features a series of beverages based in a variety of fruits, whether those are strawberry and blackberry, or pomegranate and grape. The beverages are offered in standard glass bottles, while the labels themselves feature bold colors and vibrant minimalist imagery. The bold colors work to catch the eye and along with the images of fruits, offer a playful look reminiscent of the juices people consume in their childhoods. The minimalist design positions the Zoe Juices brand as suitable for adults.
These beverages are able to combine both classic and contemporary imagery to reveal a playful brand identity.
The Greek juice brand features a series of beverages based in a variety of fruits, whether those are strawberry and blackberry, or pomegranate and grape. The beverages are offered in standard glass bottles, while the labels themselves feature bold colors and vibrant minimalist imagery. The bold colors work to catch the eye and along with the images of fruits, offer a playful look reminiscent of the juices people consume in their childhoods. The minimalist design positions the Zoe Juices brand as suitable for adults.
These beverages are able to combine both classic and contemporary imagery to reveal a playful brand identity.
Trend Themes
1. Youth-inspired Branding - Brands can explore youthful and playful imagery to appeal to nostalgic consumers.
2. Vibrant Minimalism - The use of bold colors and minimalist design can create a visually striking and modern brand image.
3. Healthy Beverage Innovation - There is an opportunity to develop innovative and appealing healthy beverage offerings in the market.
Industry Implications
1. Juice Manufacturing - Juice manufacturers can leverage youth-inspired branding to revitalize their products and attract new customers.
2. Beverage Packaging - Packaging companies can explore creative label design and vibrant minimalist aesthetics to meet the demand for eye-catching packaging in the beverage industry.
3. Creative Branding Agencies - Branding agencies can work with beverage companies to develop unique and playful brand identities that resonate with both youthful and adult consumers.
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