Upbeat Protein Drinks Include Flavors Like Cocoa and Orange Combined
Amelia Roblin — April 29, 2015 — Lifestyle
References: feelingupbeat & trndmonitor
This chocolate fruity Upbeat beverage can satisfy several taste-based cravings at once, meanwhile offering the consumer a healthy blend of vitamins and nutrients. Marketed as protein drinks, four pseudo-smoothies contains real fruit juice with under 50% of the sugar that one might expect in beverages of their kind.
Three of the flavors are blends of fruits, but the cocoa and citrus variety may be the most intriguing as a crossover drink. Ingredients include dark chocolate powder, orange oil and whey protein, making it an enhanced version of chocolate milk with a flavorful tang and an amino acid boost. Perhaps surprisingly, it's low in fat and 150 calories for the single serving in each bottle. This chocolate fruit protein drink caters to consumers who are interested in wholesome products yet remain tempted by bold flavors.
Three of the flavors are blends of fruits, but the cocoa and citrus variety may be the most intriguing as a crossover drink. Ingredients include dark chocolate powder, orange oil and whey protein, making it an enhanced version of chocolate milk with a flavorful tang and an amino acid boost. Perhaps surprisingly, it's low in fat and 150 calories for the single serving in each bottle. This chocolate fruit protein drink caters to consumers who are interested in wholesome products yet remain tempted by bold flavors.
Trend Themes
1. Fruity Protein Drinks - Creating protein drinks that infuse real fruit juice for a more wholesome alternative to traditional protein shakes.
2. Cocoa-infused Beverages - Combining cocoa and chocolate powder with other flavors to create a unique crossover beverage for chocolate lovers.
3. Low Sugar Beverages - Developing drinks with under 50% of the sugar content of traditional beverages for health-conscious consumers seeking tasty alternatives.
Industry Implications
1. Health and Wellness Industry - This beverage aligns with the trend of healthier and more functional products for consumers invested in wellness and nutrition.
2. Beverage Industry - Developing delicious yet health-conscientious drink options with low sugar contents will appeal to the broader consumer market.
3. Food Industry - Incorporating sweet, fruity flavors into high-protein drinks can be a disruptive innovation opportunity for companies looking to stand out on store shelves.
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