Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Localized Investment

Brand initiatives target global problems with local solutions

Implications - As consumers become increasingly interested in championing their values through purchasing decisions, many brands are emerging with localized initiatives that echo global concerns. Whether as a partnership or dedicated division within a brand, such programs often serve to fund public services struggling to find traditional methods of financing. Highlighting the awareness among consumers regarding the impact of their purchases, this shift speaks to the need for brands to evolve in order to satisfy the community-driven values of modern consumers.
Workshop Question - How can you create a sense of community around your brand messaging?
Trend Themes
1. Hyperlocalization - Localized initiatives that echo global concerns are becoming popular among modern consumers.
2. Social Responsibility - Consumers are now interested in purchasing products from brands that contribute to social responsibility and community-driven values.
3. Data-driven Transit - Integration of data into transit systems is becoming trendy among automakers and urban planners alike.
Industry Implications
1. Food and Hospitality - Brands like IKEA and Instock Restaurant are transforming consumption experiences with innovative food initiatives.
2. Transportation and Automotive - Automakers are embracing new linkages between data, sharing economies, and transportation.
3. Retail and Consumer Goods - Large retailers, such as IKEA, seek to redefine their role in the lives of consumers and adapt to community-driven values.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
251,502 Total Clicks
Date Range:
Nov 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:

Related Examples

Branded Concierge Services
Branded Concierge Services
The FordPass Promotion Gives Car Owners Access to Special Perks
play_circle_filledCrowdsourced Car Ads
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
Boomer Tech Workshops
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
Noise-Cancelling Car Systems
Noise-Cancelling Car Systems
This Noise Control System Uses Sound Waves to Block Out Disractions
Remote Automotive Apps
Remote Automotive Apps
Ford's Sync Connect App Lets You Interact With Your Vehicle From Afar
Modular Retail Logos
Modular Retail Logos
Design Firm Freytag Anderson Reimagines the IKEA Logo as a Moveable Image
Automobile Social Media Apps
Automobile Social Media Apps
The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
Time-Traveling Car Promotions
Time-Traveling Car Promotions
Ford Building a DeLorean-Like Flux Capacitor in Focus & Fiestas
play_circle_filledUrban Food Rescue Initiatives
Urban Food Rescue Initiatives
This Organization is Using Restaurant Food Leftovers to Fight Hunger
Community Food Deliveries
Community Food Deliveries
These Volunteers Deliver Prepared Meals to Hungry Residents
Waste-Free Diner Concepts
Waste-Free Diner Concepts
This Pop-Up Restaurnt Makes Gourmet Dishes Out of Stale Bread
Senior Concierge Services
Senior Concierge Services
'Envoy' Provides Seniors with a Personal Concierge to Help with Errands
Sustainable Urban Eateries
Sustainable Urban Eateries
This Restaurant Champions Progressive Farming and Eco-Friendly Dining
Fish-Fed Rooftop Gardens
Fish-Fed Rooftop Gardens
This Aquaponic Greenhouse is Located on Top of a Metalworking Shop
Luxury Car-Sharing Programs
Luxury Car-Sharing Programs
Audi Unite Lets Swedes Share Brand New Audi Automobiles
On-Demand Meal Apps
On-Demand Meal Apps
The 'E Le Me' Food Delivery App Serves Meals from Small Eateries in China
play_circle_filledNaturalistic Furniture Collections
Naturalistic Furniture Collections
IKEA's 'SINNERLIG' Collection Uses Materials Found in Nature
Shopping Assistant Apps
Shopping Assistant Apps
IKEA's Mobile App Now Doubles as a Helpful In-Store Assistant
Furniture Sweet Shops
Furniture Sweet Shops
IKEA Canada Will Soon Feature 'Pick and Mix' Candy Shop Stations
Single Password Purchases
Single Password Purchases
Amex Express Checkout Provides an Effortless Way to Shop Online
Surplus Food Donation Apps
Surplus Food Donation Apps
The 'Spoiler Alert' App Helps Streamline Supermarket Food Donations
Experiential Car Shares
Experiential Car Shares
Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
Innovative Ride Share Programs
Innovative Ride Share Programs
Ford Makes Co-Owning a Vehicle Possible
Recipe-Based Grocery Stores
Recipe-Based Grocery Stores
This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
Waste-Eliminating Catering
Waste-Eliminating Catering
The Chive Sustainable Event Design Company Focuses on Green Eats
Waste-Free Grocer Concepts
Waste-Free Grocer Concepts
Lagom is Market Concept Based on Using "Just the Right Amount"
Driver-Shaming Bike Racks
Driver-Shaming Bike Racks
Cyclehoop's City Bike Rack Demonstrates How Much Space a Car Occupies
Bouquet Bike Deliveries
Bouquet Bike Deliveries
Petalon is a Flower Service Powered by Cyclists and Social Media
Charging Furniture Concepts
Charging Furniture Concepts
Intel Sees the Furniture of the Future as Giant Device Chargers
Modular Concept Kitchens
Modular Concept Kitchens
The Ikea Hacka Kitchen Can Be Adapted to Individuals' Needs
Car Rental Uniforms
Car Rental Uniforms
Avis Budget Introduces Global Attire for a Consistent Retail Experience
Mobile-Friendly Locks
Mobile-Friendly Locks
The Noke Smart U-Lock Keeps Constant Tabs on Your Bike
Senior Citizen Restaurant Pop-Ups
Senior Citizen Restaurant Pop-Ups
Oma's Pop-Up Serves as a Social Reintegration for Grandparents
Futuristic Concept Kitchens
Futuristic Concept Kitchens
The Ikea Concept Kitchen 2025 Envisions the Future of Cooking
Elderly Homesharing Services
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
Virtual Wedding Ceremonies
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
play_circle_filledHeat-Sharing Switches
Heat-Sharing Switches
The Rootswitch Donation Button Helps Homeowners Heat Others' Homes
Bike Share Programs
Bike Share Programs
Philadelphia's Indego System is Placed in Low-Income Neighborhoods
Senior Fitness Stations
Senior Fitness Stations
Public Workout Stations Help Singapore's Elderly Stay Fit
Self-Deprecating Furniture Ads
Self-Deprecating Furniture Ads
The IKEA Assembly Fail Billboards Riff on Its Own Reputation
Ultimate Urban Bicycles
Ultimate Urban Bicycles
Merge by Oregon Manifest Integrates Tools into Its Frame
Ride Share Apps
Ride Share Apps
This Google Glass App Lets You Know Where to Locate or Dock a Citi Bike
Alternative Mass Transportation
Alternative Mass Transportation
The Bridj Smart Transit System Uses Big Data to Get You To Work
play_circle_filledBluetooth-Powered Bike Locks
Bluetooth-Powered Bike Locks
The Bitlock Ditches Keys in Favor of Smartphones
Sunken Cycle Stands
Sunken Cycle Stands
The Copenhagen Bike Share System Features a Futuristic Design