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Functional Caffeine

Ready to drink coffee goes premium with the inclusion of new ingredients

Implications - Though it is a small segment, ready-to-drink coffee is steadily growing amongst coffee drinkers. Moving away from the bottled frappuccino format, consumers are gravitating towards premium, better-for-you products, that guarantee not only energy, but also added health benefits addressing fatigue, immunity and digestion. The inclusion of upleveled ingredients is what communicates these added benefits, suggesting that consumers are not only attune to buzz words and phrases, but also pay attention to specific and ingredients as they emerge.
Workshop Question - Consumers are looking to get added benefits from all aspects of their lifestyle. How can your brand incorporate an additional boost that promotes health and wellness for consumers?
Trend Themes
1. Functional Ingredients - Consumers are gravitating towards premium, better-for-you products, that guarantee not only energy, but also added health benefits addressing fatigue, immunity and digestion, communicating these added benefits through upleveled ingredients.
2. Cold Brew Varieties - The demand for craft cold brew in new and innovative flavor options is growing, leading to companies like KonaRed capitalizing on the popularity of cold brew in enticing flavors and varieties.
3. Prepackaged QSR Coffees - The Dunkin' Donuts Bottled Iced Coffee Beverages demonstrate the trend towards high-quality, convenient prepackaged coffee beverages that cater to different consumer demographics.
Industry Implications
1. Health Food and Beverages - Companies can innovate by incorporating functional ingredients in their food and beverage products, appealing to health-conscious consumers.
2. Coffee and Tea - The cold brew trend is shaping growth opportunities for coffee and tea companies to expand their product line and respond to consumer demand for unique, flavorful options.
3. Packaged Foods and Beverages - The trend towards prepackaged QSR coffee beverages opens opportunities for companies to develop and distribute high-quality coffee beverages that cater to different consumer demographics.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
116,804 Total Clicks
Date Range:
Jan 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Probiotic Coffee Beverages
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Rather than having to consume coffee and probiotics separately, this Jùs by Julie product preemptively combines both. For the creation of this cold brew coffee product, Jùs by Julie teamed up with... MORE
Caffeinated Coconut Water
Caffeinated Coconut Water
Harmless Harvest's Coffee Water is Equivalent to Half an Espresso Shot
Harmless Harvest makes a coffee water beverage that’s in line with growing demands from consumers for flavored, caffeinated and plant-based water alternatives. The Coffee Coconut Water is... MORE
Hawaiian Cold Brew Brands
Hawaiian Cold Brew Brands
KonaRed Makes Flavored Cold Brew from Hawaiian Coffee Beans
The Hawaii-based company KonaRed recently expanded its range of cold brew coffee with the addition of two new varieties. As cold brew continues to grow in popularity, the new coffees give consumes... MORE
Prepackaged QSR Coffees
Prepackaged QSR Coffees
The Dunkin' Donuts Bottled Iced Coffee Beverages are High-Quality
Those who want a more convenient way to get their caffeine fix can now enjoy the Dunkin’ Donuts Bottled Iced Coffee beverages that are set to launch nationwide at a variety of different... MORE
Mango Coffee Beverages
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
Knowing that many consumers are favoring the convenience of cold coffee drinks, 28 COFFEE launched a new type of beverage in an enticing toffee and mango coffee flavor. The ready-to-drink coffee... MORE
Latte-Inspired Protein Shakes
Latte-Inspired Protein Shakes
This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
While there are dozens of protein shakes that take inspiration from a number of indulgent food items, this beverage from Slim Secrets takes cues from a beloved coffee shop drink. The ‘... MORE

Related Examples

Gingerbread-Flavored Coffee Drinks
Gingerbread-Flavored Coffee Drinks
Jimmy's is Launching a Gingerbread Iced Coffee for the Holidays
Bottled Coffee Shop Beverages
Bottled Coffee Shop Beverages
Dunkin' Donuts is Set to Launch a Line of Ready-to-Drink Coffees
Unsweetened Pumpkin Flavor Shots
Unsweetened Pumpkin Flavor Shots
Dunkin' Donuts is Testing Out a Sugar-Free Pumpkin Sauce
Coffee Cube Beverages
Coffee Cube Beverages
Dunkin' Donuts South Korea is Serving Up Drinks Made with Flavored Ice Cubes
Calorie-Conscious Cold Brews
Calorie-Conscious Cold Brews
The Califia Farms Black & White Offers a Dairy-Free Cold Brew Coffee
Convenient Cold Brew Cartons
Convenient Cold Brew Cartons
Peet’s Coffee is Now Selling Cold Brew in Ready-to-Drink Cartons
Bottled Cold Brew Coffees
Bottled Cold Brew Coffees
Starbucks Cold Brew Now Comes in a Ready-to-Drink Bottle
Candy-Flavored Coffees
Candy-Flavored Coffees
Dunkin' Donuts is Offering Iced Coffees Flavored as Almond Joy Chocolates
Caffeinated Protein Drinks
Caffeinated Protein Drinks
Reflex Nutrition's Protein Coffee is a New Premium Milk Drink
Lactose-Free Coffee Cups
Lactose-Free Coffee Cups
This Portable Iced Coffee Cup from Landessa is Made Without Lactose
Co-Branded Specialty Coffees
Co-Branded Specialty Coffees
Dunkin' Donuts Flavored Iced Coffees Boast Familiar Cookie Flavors
Lab-Like Coffee Shops
Lab-Like Coffee Shops
Shot Cafe by Wilson Holloway Has a Scientific Look to Denote Healthiness
Speedy Cold Brew Machines
Speedy Cold Brew Machines
The 'Pique' is a Coffee Machine That Makes Cold Brew is Under 10 Minutes
Iced Coffee Floats
Iced Coffee Floats
This Chain is Now Offering Iced Beverages Made with Coffee Jelly
Energizing Peanut Spreads
Energizing Peanut Spreads
Yumbutter's Newest Product is Infused with Fair Trade Coffee
Spill-Proof Coffee Sets
Spill-Proof Coffee Sets
The 'onliu' Coffee Cup and Saucer Reveals a Secret When in Use
Creamy Coffee Jelly Treats
Creamy Coffee Jelly Treats
This Vietnamese Iced Coffee Jelly Dessert is Cool and Caffeinating
Scientific Molecular Glassware
Scientific Molecular Glassware
The Chemistry Drinkware Set Features Engraved Molecule Patterns
Spill-Proof Coasters
Spill-Proof Coasters
The Conester Drink Coasters Feature Micro-Suction Materials
Carbonated Cold Brew Coffees
Carbonated Cold Brew Coffees
This Brand is Producing Ready-to-Drink Bottles of Carbonated Coffee
Protein-Rich Coconut Water
Protein-Rich Coconut Water
Vital from Coco Libre Makes Healthy Coconut Water Even More Beneficial
Cold Maple Coffees
Cold Maple Coffees
Happy Tree Fuses Maple Water and Cold-Brewed Coffee
Frozen Juice Cans
Frozen Juice Cans
Freeze Juice Cambodia Makes Refreshing Beverages to Be Served Chilled
Yogurt-Based Coffee Drinks
Yogurt-Based Coffee Drinks
The New Frosted Coffee from Chick-fil-A is Made with Frozen Yogurt
Bite-Sized Canned Coffee
Bite-Sized Canned Coffee
Blue Bottle Coffee is Making Their Product Portable With Coffee Cans
Pistachio-Flavored Coffees
Pistachio-Flavored Coffees
The New Pistachio Iced Coffee from Dunkin' Donuts Boasts a Nutty Flavor
Coffee Shop Breakfast Burritos
Coffee Shop Breakfast Burritos
The New GranDDe Burrito Gives Consumers Savory Breakfast Option
Dairy-Free Chocolate Shakes
Dairy-Free Chocolate Shakes
This Chocolate Mylk Beverage by Raw Press is Vegan-Friendly
Organic Lip Care Kits
Organic Lip Care Kits
EvyJoAndCo's Natural Lip Balm Set Boasts No Added Preservatives
Caffeinated Body Scrubs
Caffeinated Body Scrubs
This Firming Scrub Boasts Coffee Beans That Soften and Exfoliate Skin
Caffeinated Granola Bars
Caffeinated Granola Bars
Awake Chocolate's Granola Snack Bars Deliver Energy and B Vitamins
Plant-Based Lip Care Cosmetics
Plant-Based Lip Care Cosmetics
Birchrose + Co's Organic Lip Balm Range Boasts Natural Ingredients
Probiotic Protein Shakes
Probiotic Protein Shakes
These Protein Shakes are Packed with Active Probiotic Cultures
Powder Supplement Spoons
Powder Supplement Spoons
The 'OptiScoop' Measuring Scoop Ensures Precise Doses without Mess
Flavored Halal Marshmallows
Flavored Halal Marshmallows
The Khalils Marshmallow Treats are Free of Any Animal By Products
Sassy Dairy Packaging
Sassy Dairy Packaging
The Canny Flavored Milks Offer Humorous Personality to Each Variety
Cold-Brewed Butter Coffees
Cold-Brewed Butter Coffees
This Ready-to-Drink Coffee Contains Grass-Fed Butter
Spiced Coconut Water
Spiced Coconut Water
This Harmless Harvest Raw Coconut Water is Enhanced with Cinnamon & Clove
Vino Lime Lattes
Vino Lime Lattes
These Iced Lattes are Prepared with Limes and a Wine Simple Syrup Reduction
Glazed Apple Cider Donuts
Glazed Apple Cider Donuts
This Seasonal Dessert Recipe Makes an Autumnally Appropriate Treat
Low-Calorie Protein Puddings
Low-Calorie Protein Puddings
The Slim Protein Pud are Single-Serve Desserts Filled with Chia Seeds
Cold Coffee Juiceboxes
Cold Coffee Juiceboxes
Minor Figures' Cold-Brewed Coffee is Sold in Portable Tetra Pack Boxes
Coffee-Juice Hybrids
Coffee-Juice Hybrids
'Coffee Juice' Blends Cold-Brewed Coffee with Blueberries and Cane Sugar
Caffeinated Superfood Beverages
Caffeinated Superfood Beverages
Love Grace's Organic Herbal Energy Features Cold-Brewed Blends
Hangover-Inspired Sippy Cups
Hangover-Inspired Sippy Cups
This Spill-Proof Cup is Perfect for the Morning After
Vegetable Protein Shakes
Vegetable Protein Shakes
Rumble's All-Natural Protein Beverages Boast Rich Superfood Ingredients
Caffeinated Fruit Juices
Caffeinated Fruit Juices
Positive Energy Beverages are Natural Juices Infused with Caffeine
Exotic Green Smoothies
Exotic Green Smoothies
This Coconut Matcha Smoothie is Dairy-Free and Delicious
Granola-Infused Yogurt Drinks
Granola-Infused Yogurt Drinks
'Slingshot' Beverages Combine a Drinkable Yogurt with a Granola Shot
Oat-Infused Protein Drinks
Oat-Infused Protein Drinks
'Smooth Oats' is a Natural and Chemical-Free Protein Drink Option
Chocolate Fruit Juices
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Plant-Based Protein Drinks
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The Botain Protein Drink is a Delicious Vegetarian Alternative
Caffeinated Cannabis Beverages
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC