Upscale movie theaters offer consumers affordable glamour
Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Workshop Question - How can you slightly alter your services to instil a sense of extreme prestige?
Trend Themes
1. Upscale Theater Experiences - The luxurious and customized experience of high-end theaters proves to be a favorable option against at-home viewing
2. Luxury Members-only Theater Chains - Membership-based cinema brings exclusivity and luxury amenities to moviegoers
3. Personalized & Convenient Theater Experience - Movie theaters offer dynamic menus that include gourmet selections, reserved seating and full in-seat service, elevated lobby environments, and intimate theaters
Industry Implications
1. Entertainment - Theater chains have become a more luxurious and personalized contender to compete against streaming services
2. Hospitality - Movie theaters have evolved and become an experiential space with attendants providing memorable moments
3. Design - Movie theaters' new appeal has sparked an appetite for luxury environments and technology for other customer experiences
5 Featured, 25 Examples:
122,853 Total Clicks
Date Range:
Jan 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:
