'Alcotraz' is a Cocktail Bar That Puts Patrons Behind Bars
Laura McQuarrie — August 30, 2017 — Lifestyle
'Alcotraz' is set to be unveiled as "London's first prison cocktail bar," which takes inspiration from Alcatraz and encourages those who book their ticket to the immersive experience to smuggle in their own liquor.
For a fee of £30, ticketholders are given a "prison pack," which outfits them with an unmissable orange jumper, plus four cocktail drinks that may be consumed within "visiting hours"—or the duration of the event, which lasts an hour and 45 minutes.
Over the course of three months, the pop-up bar promises to "replicate the eerie atmosphere and mystery associated with prison life," all the while serving drinks to participants behind bars. As part of each session, 30 "inmates" will be accepted, providing an unforgettable drinking experience in the urban center.
For a fee of £30, ticketholders are given a "prison pack," which outfits them with an unmissable orange jumper, plus four cocktail drinks that may be consumed within "visiting hours"—or the duration of the event, which lasts an hour and 45 minutes.
Over the course of three months, the pop-up bar promises to "replicate the eerie atmosphere and mystery associated with prison life," all the while serving drinks to participants behind bars. As part of each session, 30 "inmates" will be accepted, providing an unforgettable drinking experience in the urban center.
Trend Themes
1. Immersive Experiences - The rise of prison-themed pop-up bars like 'Alcotraz' highlights the growing trend of immersive experiences in the entertainment industry.
2. DIY Cocktails - The concept of patrons bringing their own liquor to Alcotraz indicates a trend towards DIY cocktails, giving customers more control and personalization in their drinking experiences.
3. Themed Entertainment - The success of Alcotraz suggests an increasing demand for themed entertainment venues that provide unique and memorable experiences for consumers.
Industry Implications
1. Hospitality - The hospitality industry can explore creating prison-themed bars or other immersive experiences to attract customers looking for unique entertainment options.
2. Alcohol and Beverage - The alcohol and beverage industry can tap into the DIY cocktails trend by offering innovative products or services that facilitate customers in creating their own unique drink experiences.
3. Entertainment - The success of Alcotraz opens up opportunities for the entertainment industry to create more themed venues and events that provide immersive and interactive experiences for consumers.
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