Movie theater chains entice consumers with high-end food and drink
Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Workshop Question - What is the biggest threat to your industry right now, and how could you better integrate it into your product?
Trend Themes
1. Gourmet Menus - Upscale menus that showcase an inventive and indulgent array of food and drinks for an enhanced movie experience
2. Dine-in Theater - Movie theaters that provide full-service restaurants and seat-side ordering at a touch of a button
3. Movie Theater Technology - Installations of modern technology and amenities, like 3D screens, kitchen, event rooms, and luxury seating
Industry Implications
1. Food and Beverage Industry - Companies can partner to create customized movie-themed menus for gourmet cinemas
2. Entertainment Industry - Companies can introduce new dine-in theaters with modern technology and elevated food and drink options
3. Interior Design Industry - Companies can design and create modern and innovative seating, tables, and service solutions for dine-in theaters
