Coop Home Goods' First Commercial References 'Stranger Things'
Mary Van Puymbroeck — July 17, 2017 — Marketing
References: coophomegoods & adweek
Coop Home Goods has released a trippy dreamland commercial for its first public advertisement.
In a video created by 'Chamber.Media,' Facebook viral stars Laura Clery and Stephen Hilton go on an adventure reminiscent of 'The Never Ending Story' and 'Charlie and the Chocolate Factory' to find a good night's sleep. In the journey, the two are wearing matching pink onesie pyjama sets and they meet an angel named 'Lloyd.' Throughout the journey, Lloyd describes the customizable and ergonomic comfort Coop Home Goods pillows offer. The commercial also makes a reference to the Netflix super hit 'Stranger Things' and includes a flying, one-eyed, giant pug.
This dreamland commercial aims to be culturally relevant in an effort to attract Millennial consumers and in many ways is successful. Chamber.Media was able to make this advertisement chock-full of cultural references while ensuring the finished product is coherent and sharp.
In a video created by 'Chamber.Media,' Facebook viral stars Laura Clery and Stephen Hilton go on an adventure reminiscent of 'The Never Ending Story' and 'Charlie and the Chocolate Factory' to find a good night's sleep. In the journey, the two are wearing matching pink onesie pyjama sets and they meet an angel named 'Lloyd.' Throughout the journey, Lloyd describes the customizable and ergonomic comfort Coop Home Goods pillows offer. The commercial also makes a reference to the Netflix super hit 'Stranger Things' and includes a flying, one-eyed, giant pug.
This dreamland commercial aims to be culturally relevant in an effort to attract Millennial consumers and in many ways is successful. Chamber.Media was able to make this advertisement chock-full of cultural references while ensuring the finished product is coherent and sharp.
Trend Themes
1. Trippy Commercials - There is an opportunity for companies to create unconventional and surreal ads that capture the attention of young consumers.
2. Cultural References in Advertising - Incorporating references to popular culture, such as movies and TV shows, into advertisements can help companies appeal to Millennial and Gen Z consumers.
3. Humor in Advertising - By using humor and satire in advertising, companies can create memorable and entertaining ads that resonate with viewers and build brand loyalty.
Industry Implications
1. Home Goods - Home goods companies can use creative and unconventional advertising tactics, such as trippy commercials, to stand out in a crowded market and appeal to younger consumers.
2. Advertising Agencies - Ad agencies can leverage their creative talent to help their clients develop innovative and culturally relevant ad campaigns that resonate with consumers.
3. Entertainment - The entertainment industry can collaborate with brands to create unique and memorable advertisements that incorporate popular culture and capture viewers' attention.
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