Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
Jana Pijak — May 27, 2015 — Lifestyle
References: buro247.hr
Veuve Clicquot's mobile champagne bar recently opened up at Le Bistro Esplanade in Zagrab. The Croatian capital is known as a cultural hub of art, history and fine dining. Its latest gastronomy experience is a pop-up bar that centers around Veuve Clicquot, a celebrated French champagne with signature, neon orange branding.
Veuve Clicquot is known to experiment with innovative packaging so it's no surprise that their mobile champagne bar was an instant hit. This temporary gastro pop-up features fine food and champagne pairings, with gourmet hors d'oeuvres served by renowned chef Ana Grgic. The mobile champagne bar will be open until the 28th of May and features and Instagram-worthy set-up, equipped with a branded, trailer and smaller communal areas.
Veuve Clicquot is known to experiment with innovative packaging so it's no surprise that their mobile champagne bar was an instant hit. This temporary gastro pop-up features fine food and champagne pairings, with gourmet hors d'oeuvres served by renowned chef Ana Grgic. The mobile champagne bar will be open until the 28th of May and features and Instagram-worthy set-up, equipped with a branded, trailer and smaller communal areas.
Trend Themes
1. Mobile Champagne Bars - The rise of mobile pop-up bars for luxury drinks and experiences.
2. Gastronomy Experiences - Increased demand for unique, high-end food and beverage offerings in temporary and pop-up settings.
3. Innovative Packaging - Experimentation with unique and creative packaging for luxury drinks and food products.
Industry Implications
1. Food and Beverage - Innovative mobile and temporary eating and drinking experiences are disrupting the traditional restaurant industry.
2. Luxury Goods - The rise of luxury mobile pop-ups is an opportunity for high-end brands to bring exclusive experiences and products to new markets.
3. Event Planning - The trend of mobile champagne bars and other luxury pop-ups is creating new opportunities for event planners to offer unique and memorable experiences for clients and guests.
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