Netflix' Orange is the New Black Turns a Building Facade into a Prison
Laura McQuarrie — August 29, 2015 — Marketing
References: lareclame.fr & creativeguerrillamarketing
As part of a clever marketing stunt to promote Netflix' Orange is the New Black, the facade of a building in Paris was transformed into a live prison.
The entirety of the building's surface was transformed with bars and uncomfortable cells, making it look as though the women contained on each balcony were straight out the Litchfield Penitentiary.
In the style of a living billboard, onlookers at street level were invited to watch the inmates as they chatted, looked bored, worked out or got rowdy enough to get a warning from officers. Since the orange jumpsuits have become synonymous with the show, this was a powerful way to attract attention for the popular prison-themed TV series.
The entirety of the building's surface was transformed with bars and uncomfortable cells, making it look as though the women contained on each balcony were straight out the Litchfield Penitentiary.
In the style of a living billboard, onlookers at street level were invited to watch the inmates as they chatted, looked bored, worked out or got rowdy enough to get a warning from officers. Since the orange jumpsuits have become synonymous with the show, this was a powerful way to attract attention for the popular prison-themed TV series.
Trend Themes
1. Live Prison Billboards - Transforming building facades into live prison experiences creates immersive marketing opportunities.
2. Street-level Inmate Spectacle - Inviting onlookers to observe live inmate interactions from street level generates engagement and buzz for promotional campaigns.
3. Visually Captivating Advertising - Using unique and visually captivating advertising techniques, such as transforming building facades, attracts attention and promotes brand awareness.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore innovative ways to create immersive experiences and generate buzz for promotional campaigns.
2. Entertainment - The entertainment industry can incorporate unique and visually captivating advertising techniques to attract attention and promote TV shows or movies.
3. Tourism and Events - The tourism and events industry can use immersive advertising concepts like live prison billboards to attract visitors and create memorable experiences.
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