Mcdonald's Allows Customers to Pay with Love for Two Week Campaign
Meghan Young — February 2, 2015 — Marketing
McDonald's puts a positive spin on its iconic slogan, 'I'm Lovin' It,' by allowing its customers to pay with love for a short time. The commercial that kicked off the heartwarming promotion was aired during the Super Bowl and had a lot of people feeling warm and fuzzy on such a cold day.
The way people can pay with love varies. Customers are picked at random over the course of two weeks and are asked to call their mom to tell them they love her, do a spontaneous dance in store and even say something special to the person they came in with. This brings into focus McDonald's values in a very fun and compassionate way.
The way people can pay with love varies. Customers are picked at random over the course of two weeks and are asked to call their mom to tell them they love her, do a spontaneous dance in store and even say something special to the person they came in with. This brings into focus McDonald's values in a very fun and compassionate way.
Trend Themes
1. Positive Payment Methods - Exploring alternative payment methods that focus on positivity and emotional connections with customers.
2. Random Acts of Kindness Promotions - Implementing campaigns that surprise and engage customers with unexpected acts of kindness in order to create positive brand associations.
3. Values-driven Marketing - Using marketing strategies that emphasize company values in a positive and compassionate manner.
Industry Implications
1. Fast Food - Fast food chains could benefit from implementing positive payment methods to enhance customer experiences and improve brand perception.
2. Marketing and Advertising - Marketing agencies can help brands develop and execute random acts of kindness promotions to attract and engage customers.
3. Emotional Connection and Customer Engagement - Companies in various industries can utilize values-driven marketing campaigns to build emotional connections with their target audience and drive customer engagement.
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