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Dancing Digital Payment Commercials

Clean the Sky - Positive Eco Trends & Breakthroughs

This Weird Ad Announces the Snapchat Snapcash Feature

— November 18, 2014 — Marketing
To announce the launch of the Snapchat Snapcash feature, the social media app released this intentionally bizarre commercial. The new feature allows people to pay using their debit card -- a big move for the platform that lets people take disappearing pictures.

The Snapcash commercial features teens buying a gift for their mother, which quickly turns into a song and dance number with lyrics such as "send money easy, it's oh so breezy" complete with a singing wizard. The unusual Snapchat Snapcash advertisement puts a wacky spin on a subject that is typically seen in a more serious way. Snapcash shows digital payments don't have to be all business with their Broadway-esque campaign.

This new feature is possible due to a partnership with Square.
Trend Themes
1. Digital Payment Innovations - Disruptive innovation opportunity: Explore creative and entertaining ways to promote digital payment platforms, appealing to younger generations.
2. Integration of Social Media and Payment Systems - Disruptive innovation opportunity: Develop seamless and user-friendly payment solutions for popular social media platforms, catering to the needs and preferences of digital natives.
3. Unconventional Advertising Approaches - Disruptive innovation opportunity: Embrace unconventional and quirky advertising methods to grab attention and differentiate from competitors in the digital payment industry.
Industry Implications
1. Digital Payment Solutions - Disruptive innovation opportunity: Enhance the user experience and incorporate fun elements to engage customers, making digital payment solutions more accessible and enjoyable.
2. Social Media Platforms - Disruptive innovation opportunity: Collaborate with payment service providers to integrate seamless and secure payment options into popular social media platforms, expanding revenue streams.
3. Advertising and Marketing - Disruptive innovation opportunity: Embrace unconventional advertising strategies and engage with creative agencies to develop unique and memorable campaigns for digital payment companies.
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