McDonald's is Offering Free Cups of Joe Monday Mornings for a Year
Meghan Young — January 31, 2015 — Lifestyle
References: mcdonalds & washingtonpost
Residents of Washington, DC, have a reason to wake up every Monday morning--at least for the next year--thanks to complimentary coffee at McDonald's. Although this promotion isn't new, it has been extended in a very exciting move to entice customers to keep the fast food chain top priority in their minds as they start their day. The complimentary coffee may theoretically keep their wallets closed, but the company hopes the delicious smells will prove irresistible.
Since breakfast items have become increasingly populated as other fast food restaurants offer their own options, complimentary coffee will help McDonald's stay on top. The Washington Post reports, "Breakfast, which McDonald's serves until 10:30 a.m. nationally, has proven to be an especially successful part of the day for the company. Roughly a quarter of McDonald's sales are earned during the morning window."
Since breakfast items have become increasingly populated as other fast food restaurants offer their own options, complimentary coffee will help McDonald's stay on top. The Washington Post reports, "Breakfast, which McDonald's serves until 10:30 a.m. nationally, has proven to be an especially successful part of the day for the company. Roughly a quarter of McDonald's sales are earned during the morning window."
Trend Themes
1. Complimentary Coffee - McDonald's is offering free cups of coffee to entice customers to prioritize their fast food chain.
2. Breakfast Competition - As breakfast options from other fast food chains continue to grow, McDonald's offers complimentary coffee to stay on top.
3. Morning Sales Boost - McDonald's successful morning sales make complimentary coffee an effective way to attract customers.
Industry Implications
1. Fast Food - Complimentary coffee campaigns can be implemented by fast food chains to increase customer loyalty and sales.
2. Coffee Shops - Offering complimentary coffee can help coffee shops stand out among competitors and attract more customers.
3. Promotional Marketing - Complimentary coffee promotions can be used by various industries as a way to capture customer attention and generate brand awareness.
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