Chipotle is Offering Free Burritos as Part of a One-Day Promotion
Vasiliki Marapas — January 27, 2015 — Marketing
Chipotle Mexican Grill is offering its customers free burritos in a new promotion lasting one day only. Customers who order any of the company's sofritas (tofu options) today can redeem their receipt for a free burrito in the future.
With this promotion, the company is hoping to promote its range of vegan options, which fits in well with the company's brand identity. Chipotle is committed to ensuring that its meat products are ethically and humanely raised, so promoting meat-free options is the next logical step in furthering the specialized chain restaurant's animal-friendly image.
While tofu over meat might be a tough sell, this promotion functions as a great brand-building strategy, and way to get new customers through the door.
With this promotion, the company is hoping to promote its range of vegan options, which fits in well with the company's brand identity. Chipotle is committed to ensuring that its meat products are ethically and humanely raised, so promoting meat-free options is the next logical step in furthering the specialized chain restaurant's animal-friendly image.
While tofu over meat might be a tough sell, this promotion functions as a great brand-building strategy, and way to get new customers through the door.
Trend Themes
1. Vegan Options - The growing trend of veganism presents opportunities for restaurants to expand their menu offerings and attract a new customer base.
2. Brand Identity - Developing a strong brand identity that aligns with ethical values can help businesses differentiate themselves in a crowded market and build a loyal customer base.
3. Promotional Strategies - Creative and attention-grabbing promotions like offering free burritos can generate buzz and attract new customers.
Industry Implications
1. Restaurant Industry - Restaurants can explore vegan options and ethical sourcing to cater to the growing demand for plant-based food and attract conscious consumers.
2. Food Retail Industry - Food retailers can promote their range of vegan products and position themselves as a destination for health-conscious and environmentally conscious shoppers.
3. Marketing Industry - Marketing agencies can help businesses develop effective promotional strategies that create a buzz and drive customer acquisition.
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