Shopping Deals App Benjamin Gives Consumers Extremely Limited Time Offers
Alyson Wyers — August 7, 2015 — Tech
References: benjaminapp.co & springwise
Playing off the popularity of ephemeral and urgency-creating platforms like Snapchat, this shopping deals app offers personalized bargains to users -- who only have 60 seconds to take advantage of them. The Benjamin app is currently in public beta, but focuses only on the deals that matter most to individualized consumers.
Perfect for online enthusiasts and impulse shoppers, the deals app marries a social media-like interface with discounts from brand partners. If part of the appeal of a sale is the limited timing that accompanies it and the fear of missing out on the part of the consumer, then Benjamin takes things to new heights with their 60 second limit.
This contemporary outlook also feeds into the instant gratification many want to feel.
Perfect for online enthusiasts and impulse shoppers, the deals app marries a social media-like interface with discounts from brand partners. If part of the appeal of a sale is the limited timing that accompanies it and the fear of missing out on the part of the consumer, then Benjamin takes things to new heights with their 60 second limit.
This contemporary outlook also feeds into the instant gratification many want to feel.
Trend Themes
1. Ephemeral Deal Apps - A trend in app development where users have only a limited time to take advantage of deals.
2. Personalized Shopping - A trend where shopping experiences are designed to meet individual consumer needs.
3. Urgent Discount Offers - A trend where discounts and promotions are offered for only a limited time period.
Industry Implications
1. Retail - Retail companies can create their own apps that gamify shopping experiences and offer limited time deals to create a sense of urgency.
2. Marketing - Marketers can partner with existing ephemeral deal apps or create their own to deliver targeted promotions to consumers.
3. Mobile App Development - Developers can capitalize on the need for instant gratification by creating innovative apps like Benjamin that gamify the shopping experience and offer limited-time deals.
5
Score
Popularity
Activity
Freshness
