Bell Media Launches CraveTV with a Guinness World Records Attempt
Meghan Young — December 8, 2014 — Marketing
References: bellmediapr & marketingmag
A myriad of media platforms are embracing the age of digital subscriptions, so it is important to stand apart from the crowd in noteworthy ways; enter CraveTV and the Guinness World Records attempt for longest television-watching marathon. CraveTV launches alongside the massive promotional campaign, which will see a group of Torontonians watching CraveTV programs outside of the Bell Media headquarters for 91 hours straight.
Since CraveTV "is about watching and not searching," as Bell puts it, the time should fly by. The easy to use service boasts 10,000 hours of content spanning more than 600 titles, which will also ensure that everyone's different taste in shows and movies are satisfied. Officially launching on December 11, CraveTV can be subscribed to for only $4 a month, which is half of its competitors.
Since CraveTV "is about watching and not searching," as Bell puts it, the time should fly by. The easy to use service boasts 10,000 hours of content spanning more than 600 titles, which will also ensure that everyone's different taste in shows and movies are satisfied. Officially launching on December 11, CraveTV can be subscribed to for only $4 a month, which is half of its competitors.
Trend Themes
1. Digital Subscriptions - Opportunity to create unique and engaging experiences to stand out in the crowded digital subscription market.
2. Streaming Services - Potential to offer a wide selection of content and personalized recommendations to cater to diverse consumer preferences.
3. Promotional Campaigns - Chance to leverage large-scale promotional events to generate buzz and boost subscription numbers.
Industry Implications
1. Entertainment & Media - Companies in this industry can innovate by offering unique digital subscription services and organizing engaging promotional campaigns.
2. Technology & Telecommunications - Opportunity to develop streaming platforms and services that enhance the user experience and deliver personalized content recommendations.
3. Marketing & Advertising - Chance to create compelling promotional campaigns for digital subscription services that capture consumer attention and drive subscriptions.
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