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Smoked Libation

Cocktails and spirits are elevated with subtle smokey additives

Implications - As scent and aroma continue to push the boundaries of cocktail experience, spirits and cocktail-making tools are being created in order to lend themselves to smokey, enthralling experiential beverages. This shift speaks to the new expectation of multi-sensory elements in order to satiate the short-lived attention span of modern consumers.
Workshop Question - What sensorial element can you play up in order to emphasize the overall experience of your product for customers?
Trend Themes
1. Multi-sensory Cocktails - Shift towards multi-sensory cocktails with smokey elements for enhanced experiential beverages.
2. Infused Libations - Increase in infused libations like smoked cider and smoked tequila, allowing broad opportunities within the craft beverage industry.
3. Cocktail Smoking Equipment - Designing bar equipment that allows consumers to infuse their cocktails with woody and smokey flavors, democratizing cocktail smoking.
Industry Implications
1. Craft Beverage - The rise of infused craft beverages with smokey elements renders an enormous opportunity for the craft beverage industry to experiment with diverse flavors.
2. Mixology - The shift towards multi-sensory cocktails opens up the mixology domain for discovering new cocktail experiences through the creation of appealing scent and aroma with smoked elements.
3. Bar and Restaurant Equipment - Opportunities exist for disruptive innovation in the cocktail-making process, like developing bar and restaurant equipment that enables consumers to smoke their cocktails with wood chips, dried herbs or spices.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
109,708 Total Clicks
Date Range:
Feb 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Libation-Infused Teas
Libation-Infused Teas
The Smith Whiskey & Brandy Infused Teas Blend Flavor Varieties
Some would argue that a fine tea is similar to a fine libation, so the Smith Whiskey & Brandy Infused Teas come as a logical iteration to satisfy connoisseurs of various kinds. Each of the teas... MORE
Cocktail Smoking Bar Equipment
Cocktail Smoking Bar Equipment
The Crafthouse Cocktail Smoking Box and Gun Infuses Woody Flavors
Those who enjoy the smoky flavor of food that has been smoked or grilled will find the Crafthouse Cocktail Smoking Box and Gun to be the perfect way to upgrade their cocktails. Designed by Charles... MORE
Scented Smokey Shaken Cocktails
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
Lifted Spirits, a Kansas City distillery that serves up a variety of creative cocktail creations, has recently introduced a drink that relies on the quality of the glass nearly as much as the... MORE
Smokey Gin Flavors
Smokey Gin Flavors
This Gin Features Flavors with a Kick That is Uncommon in Drinks of Its Kind
‘Empire Spirits’ creates smokey gins that offer a diverse range of flavors for people who enjoy the beverage. While all gins are created with notes of various botanicals, those... MORE
Smoke-Infused Tequilas
Smoke-Infused Tequilas
The Maestro Dobel Humito Silver Tequila is Made with 100% Blue Weber Agave
The Maestro Dobel Humito Silver Tequila is the world’s first tequila to be smoked with wood to infuse a subtle, smoky flavor that’s totally all its own. The tequila is crafted from 100%... MORE
Smoky Maple Ciders
Smoky Maple Ciders
This Woodchuck Hard Cider is Named After 'Campfire Pancakes'
‘Campfire Pancakes’ is the name of the newest addition to the Woodchuck Hard Cider assortment from the Vermont Hard Cider Co. The camping breakfast-inspired smoky-sweet taste of this... MORE

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