The Mr. Tail Cream Cocktail Branding Plays with Fowl Imagery
Michael Hemsworth — October 11, 2016 — Lifestyle
References: behance.net & packageinspiration
Playing with the very name of the product itself, the Mr. Tail cream cocktails take the imagery of a rooster (or cock) and turn it into a distinguished gentleman. Designed by Gökçe Düzgün, the Mr. Tail branding is witty, approachable and somewhat upscale in order to appeal to consumers seeking a bottled cocktail that suits their style preferences.
The packaging for Mr. Tail features each individual cocktail flavor packaged in a glass bottle, emblazoned with a label and then sealed at the top with a wax finish. This helps to enhance the somewhat artisanal aesthetic of the Mr. Tail cream cocktail packaging and branding in order to call to mind libations of yesteryear.
Aside from the bottle packaging, the Mr. Tail branding efforts also consist of small crates for the various sizes of cocktails available as well as coasters, bags and more.
The packaging for Mr. Tail features each individual cocktail flavor packaged in a glass bottle, emblazoned with a label and then sealed at the top with a wax finish. This helps to enhance the somewhat artisanal aesthetic of the Mr. Tail cream cocktail packaging and branding in order to call to mind libations of yesteryear.
Aside from the bottle packaging, the Mr. Tail branding efforts also consist of small crates for the various sizes of cocktails available as well as coasters, bags and more.
Trend Themes
1. Artisanal Packaging - Exploring unique and visually appealing packaging designs can create a disruptive innovation opportunity for brands to stand out in crowded markets.
2. Witty Branding - Using clever and playful branding strategies can help businesses capture consumer attention and create a memorable brand identity.
3. Upscale Packaging - Developing packaging designs that convey an upscale aesthetic can attract consumers seeking premium products and create opportunities for higher price points.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can take inspiration from the Mr. Tail cream cocktail packaging and branding to create unique and visually appealing packaging designs for their own products.
2. Packaging and Labeling - The packaging and labeling industry can explore the use of artisanal finishes and witty branding techniques to help businesses create packaging that stands out on store shelves.
3. Hospitality and Tourism - Hotels, bars, and restaurants can adopt upscale packaging designs inspired by the Mr. Tail branding to elevate the presentation of their cocktail offerings and enhance the overall dining experience.
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