This Colorful Rebranding Features a Contemporary Take on a Tree Design
David Ingram — November 6, 2015 — Lifestyle
References: sand-creative & thedieline
The Kent Cider Company has adopted a more modern and colorfuly defined set of branding with these redesigned cider tree labels.
Brand identity and packaging design company Sand Creative was brought on to redesign the cider company's old labels, which adopted a more traditional approach that lacked a vibrant and upbeat message. The new labels make each variant of cider more distinctive, and each new colorful label centers around a specific type of cider tree variant.
Each label is now more distinguishable from the other with its own color and illustration that clearly communicates which type of fruit was used for each cider. These distinctive new label badges reflect the brands new outlook and help consumers identify and connect with thier preferred type of cider.
Brand identity and packaging design company Sand Creative was brought on to redesign the cider company's old labels, which adopted a more traditional approach that lacked a vibrant and upbeat message. The new labels make each variant of cider more distinctive, and each new colorful label centers around a specific type of cider tree variant.
Each label is now more distinguishable from the other with its own color and illustration that clearly communicates which type of fruit was used for each cider. These distinctive new label badges reflect the brands new outlook and help consumers identify and connect with thier preferred type of cider.
Trend Themes
1. Colorful Branding - The trend of adopting more vibrant and upbeat branding to create a distinct and memorable brand identity.
2. Distinctive Label Design - The trend of creating unique and distinguishable labels that clearly communicate the type of product and enhance consumer connection.
3. Contemporary Packaging - The trend of updating packaging design to reflect a modern and fresh outlook, attracting consumers through visual appeal.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore colorful branding and distinctive label design to differentiate their products and attract consumers.
2. Graphic Design - Graphic design companies can tap into the trend of contemporary packaging to offer refreshing and modern design solutions to clients.
3. Craft Cider - Craft cider producers can embrace distinctive label design to showcase the unique characteristics of their cider variants and strengthen consumer preference.
0.7
Score
Popularity
Activity
Freshness
