The Companhia das Lezírias Tyto alba Red Wine Packaging is Sweet
Michael Hemsworth — September 4, 2016 — Marketing
References: ritarivotti.pt & packagingoftheworld
Drawing inspiration from the very bird it's named after (tyto alba means barn owl), the Companhia das Lezírias Tyto alba red wine packaging is a cute approach to alcohol branding.
Packed in a wooden box, Companhia das Lezírias Tyto alba has a small cutout section that allows the barn owl logo to peer out. With a small stick out of the front portion, the box resembles a birdhouse to paint a picture of where the wine comes from.
The Companhia das Lezírias Tyto alba red wine packaging is the design work of Rita Riotti and can even be placed in a tree after use to be used as a nesting ground for small local birds in one's backyard.
Packed in a wooden box, Companhia das Lezírias Tyto alba has a small cutout section that allows the barn owl logo to peer out. With a small stick out of the front portion, the box resembles a birdhouse to paint a picture of where the wine comes from.
The Companhia das Lezírias Tyto alba red wine packaging is the design work of Rita Riotti and can even be placed in a tree after use to be used as a nesting ground for small local birds in one's backyard.
Trend Themes
1. Sustainable Packaging Design - The Companhia das Lezírias Tyto alba red wine packaging demonstrates the trend of using eco-friendly materials and repurposing packaging after use.
2. Animal-inspired Branding - The barn owl-inspired design of the Companhia das Lezírias Tyto alba red wine packaging taps into the trend of using animal imagery to create memorable brand identities.
3. Interactive Packaging Experience - The small cutout section and birdhouse-like shape of the Companhia das Lezírias Tyto alba red wine packaging reflect the trend of immersive and engaging packaging designs.
Industry Implications
1. Wine and Spirits - The wine industry can explore innovative packaging designs that enhance the brand experience and align with sustainability goals.
2. Packaging and Labeling - The packaging industry can look for opportunities to create unique and interactive packaging experiences that elevate a product's appeal.
3. Branding and Marketing - The marketing industry can leverage animal-inspired branding techniques to create strong brand associations and capture consumer attention.
4.5
Score
Popularity
Activity
Freshness
