Powdered wheatgrass is seen added to a variety of portable formats
Implications - An asset for those with limited access to fresh produce, wheatgrass in powder form can now be found in a variety of greens supplements and on-the-go products that make the superfood all the more accessible. This progression speaks to consumers still learning about the health and wellness movement and their predisposition toward products that allow for a slow integration of such superfoods into their regular diet.
Workshop Question - How can you embed your brand into the daily lifestyle of your consumers?
Trend Themes
1. Powdered Superfoods - Powdered wheatgrass allows for easy integration of such superfoods into the regular diet.
2. Portable Superfood Products - On-the-go products make superfoods like wheatgrass more accessible for consumption, especially for those with limited access to fresh produce.
3. Single-serve Beverage Powders - Single-serve beverage powders like Nutriblade's wheatgrass shot make it easier to consume superfoods while on the go.
Industry Implications
1. Health & Wellness - Businesses can innovate and develop products that cater to the health and wellness movement.
2. Food & Beverage - Innovations can be made in the food and beverage industry to incorporate superfoods into a range of products and make them more accessible.
3. Packaging - There is a need for innovative packaging solutions that cater to on-the-go consumption of superfoods and ensure the integrity of the product.
