Tetley's 'Ayurvedic Balance' Trio is Designed for the Three "Doshas"
Laura McQuarrie — December 8, 2016 — Lifestyle
References: Tetley & tataglobalbeverages
Ayurvedic tea blends have been used by people for thousands of years, but Tetley tea is now stirring up new interest in the 5,000-year-old sister science to yoga.
Ayurveda is a system of medicine and holistic healing that emphasizes the balancing of the mind, body and spirit. To do so, each person is recognized as having one of three dominant mind-body types, known as Doshas, which include Vata, Pitta, and Kapha. Each Dosha expresses a unique set of physical, emotional and mental characteristics. For instance, those who might identify as having a high level of the Vata Dosha might describe themselves as always on the go, highly energetic and creative.
Tetley's Ayurvedic Balance collection includes three herbal tea blends for the Vata, Pitta and Kapha constituents. To help people find the best tea for them, Tetley put together an online tool to determine one's dominant Dosha.
Ayurveda is a system of medicine and holistic healing that emphasizes the balancing of the mind, body and spirit. To do so, each person is recognized as having one of three dominant mind-body types, known as Doshas, which include Vata, Pitta, and Kapha. Each Dosha expresses a unique set of physical, emotional and mental characteristics. For instance, those who might identify as having a high level of the Vata Dosha might describe themselves as always on the go, highly energetic and creative.
Tetley's Ayurvedic Balance collection includes three herbal tea blends for the Vata, Pitta and Kapha constituents. To help people find the best tea for them, Tetley put together an online tool to determine one's dominant Dosha.
Trend Themes
1. Ayurveda-inspired Products - Businesses can create products inspired by Ayurveda principles to cater to consumers' growing interest in holistic healing and alternative medicine.
2. Personalized Products - Companies can leverage online tools to create personalized products for their customers based on their unique mind-body type, as Tetley did with its Ayurvedic Balance tea collection.
3. Mind-body Wellness - Businesses across various industries can incorporate Ayurvedic principles into products and services to tap into the growing demand for mind-body wellness practices.
Industry Implications
1. Tea Industry - Tea companies can tap into the Ayurvedic tea trend by creating unique blends that cater to each Dosha and promoting them as part of a holistic wellness routine.
2. Personalized Nutrition - Nutrition companies can leverage consumers' growing interest in personalized nutrition plans by creating personalized meal plans and supplements based on their Dosha type.
3. Beauty Industry - Beauty companies can explore Ayurvedic principles to create personalized skincare and haircare products that cater to each Dosha and emphasize holistic wellness.
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