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Pouch Obsession

Portability is pushed to new levels with pouches for adult use

Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Workshop Question - How does your brand's offerings line up with consumers desires for convenience and quality?
Trend Themes
1. Portability - The rise of products packaged in portable pouches speaks to consumers' hectic lifestyles and a desire to be able to take products on the go.
2. Artisanal Aesthetic - Brands across industries are incorporating a handmade or rustic aesthetic into their packaging designs to add a sense of authenticity and quality to their products.
3. Enriched Water - New water products are adding ingredients such as hydrogen and natural flavors to create health and wellness benefits beyond pure hydration.
Industry Implications
1. Food and Beverage Packaging - Opportunities exist to develop packaging designs that are both portable and aesthetically pleasing for food and beverage products.
2. Health and Wellness Products - The enriched water trend presents an opportunity to create new products that offer additional health and wellness benefits beyond standard hydration.
3. Consumer Goods - By incorporating an artisanal or handmade aesthetic into packaging designs, consumer goods brands can add a sense of authenticity and quality to their products.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
554,241 Total Clicks
Date Range:
Dec 14 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Party Cocktail Pouches
Party Cocktail Pouches
These Fun Cocktail Drinks Are Packaged Like Freezies
These fun cocktail drinks from Mister Tiz are designed to be served exclusively at bars and nightclubs in the warm summer season. Packaged like a Freezie, these treats come in a variety of flavors... MORE
Secret Garden Branding
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
This organic cafe branding by Budapest-based Judit Besze is a stunning visual identity characterized by its use of images of hybrid coffee bean-mushrooms and plants paired with an earthy color scheme.... MORE
Enriched Hydrogen Water
Enriched Hydrogen Water
HFACTOR Water is Rich in Antioxidant and Therapeutic Benefits
Beyond just keeping you hydrated, HFACTOR’s hydrogen water is a super drink that claims to be capable of helping with everything from enhancing performance to improving the quality of skin,... MORE
Salad Dressing Pouch Packaging
Salad Dressing Pouch Packaging
The New Package Design for Kraft Dressings is Highly Portable
The Kraft Heinz Company recently revealed a new range of products contained in portable pouch packaging. The innovative packaging solution is ideal for individuals who like to bring salad dressings... MORE
Gold Leaf Espresso Branding
Gold Leaf Espresso Branding
Waterkant is a German Coffee Brand with a Sleek Visual Identity
Designed by Studio Chapeaux, this German espresso branding is an original and refreshing take on java packaging. Rather than adhering to the typical artisan and vintage-inspired design schemes, the... MORE
Artisanal Java Branding
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
Salvador Coffee is an Australian java company that packages their products in rustic and sustainable bags. Based in Sydney, the brand is known for their artisanal and handcrafted beans that come in... MORE

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Green Olive Snack Packs
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Carbohydrate-Rich Energy Drinks
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American Cooking Sauce Branding
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Homepride All American is a Range of Culinary Sauces
Frozen Alcoholic Slushies
Frozen Alcoholic Slushies
'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
Bite-Sized Digestive Biscuits
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Cut-Out Salmon Packaging
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The Packaging Concept for Norvelita Showcases the Product
Compostable Quinoa Packaging
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Alter Eco's Compostable Packaging Reduces Landfill Waste
Hanging Spices Packaging
Hanging Spices Packaging
These Spice Pouches Resemble Hanging Potted Plants
Probiotic Nut Butter
Probiotic Nut Butter
This Yumbutter Product is Loaded with Protein and Probiotic Cultures
Candid Water Branding
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Ugly's Flavored Water Drinks are Branded to Show It Has Nothing to Hide
Futuristic Coffee Bag Designs
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Supersonic Coffee Beans Boast Chic Metallic Packaging
Self-Boasting Coffee Cups
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This Coffee Brand Bluntly Voices Its Great-Tasting Coffee on Its Labels
DIY Rainbow Water
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Rainbow Water Puts a Colorful Spin On a Regular Glass of Water
Clean Water Vending Machines
Clean Water Vending Machines
These Water ATMs Help Bring Clean Water to the Streets of Nairobi
Natural Rainwater Beverages
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This Bottled Rainwater Drink is One of the Purest Waters on the Market
Tulsi Iced Tea
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Mineral-Enriched Water
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Jeju 16 Water is Naturally Purified Through Layers of Volcanic Rock
Vanilla Lemonade Teas
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Lightly Flavored Waters
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Hint's Sugar-Free Beverage is Subtle and Refreshing
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Natural Maple Beverages
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Artistic Tea Packaging
Artistic Tea Packaging
William Whistle's Branding Boasts Illustrated Design Elements
Retro Cold Brew Bottles
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
Cult Coffee Branding
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This Coffee Bar Branding Channels Occult Imagery
Exotic Snack Packaging
Exotic Snack Packaging
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Botanical Beauty Branding
Botanical Beauty Branding
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Cold Brew Coffee Products
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Protein Ice Cream Bars
Protein Ice Cream Bars
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Simplistic Bottle Branding
Simplistic Bottle Branding
The Magasin Cafe's Bottle Designs Are Graphic and Simple in Style
Greek Yogurt Drinks
Greek Yogurt Drinks
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Color Spectrum Java Branding
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Counter Culture Coffee is Boxed in Vibrantly Hued Packages
Bagged Brazilian Cocktails
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This Ready to Drink Cocktail is Made with Natural Ingredients
Organic Superfood Branding
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Essential Living Foods' Healthy Food Packaging Highlights Nature's Best
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Facecup's Coffee Packaging Design Show Off Different Lifestyles
Giftable Holiday Chocolates
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Tenfold Creative Designed a Christmas Gift with Mystery
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This Exotic Coffee Box Packaging Highlights Coffee from Around the World
Moonlit Coffee Branding
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Coffee Planet Receives a Makeover by Koncept Design
Spiked Fruity Sodas
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Bottled Vodka Lemonades
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UV Vodka Lemonade and Margaritas Are Like a Bartender in a Bottle
Prepackaged Flavored Shots
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Ready-to-Drink Bagged Cocktails
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Kold Cocktails is Both Casual and Classy
Cup-Integrated Martini Bottles
Cup-Integrated Martini Bottles
Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
Spiked Ginger Beers
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The Hollows All Natural Alcoholic Ginger Beer is a Healthier Alternative
Type-Centric Coffee Branding
Type-Centric Coffee Branding
This Simple Coffee Branding Identity is Simple Yet Striking
Retro Orange Juice Packaging
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
Earthy Product Packaging
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GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
Plaited Paper Packaging
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Bellis Preserves Branding Communicates a Carefully Crafted Mission
Adorable Bovine Branding
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Bio Organic Milk Packaging Features Cute Cows to Entice Consumers
Premixed Whiskey Cocktails
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Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011