Portability is pushed to new levels with pouches for adult use
Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Workshop Question - How does your brand's offerings line up with consumers desires for convenience and quality?
Trend Themes
1. Portability - The rise of products packaged in portable pouches speaks to consumers' hectic lifestyles and a desire to be able to take products on the go.
2. Artisanal Aesthetic - Brands across industries are incorporating a handmade or rustic aesthetic into their packaging designs to add a sense of authenticity and quality to their products.
3. Enriched Water - New water products are adding ingredients such as hydrogen and natural flavors to create health and wellness benefits beyond pure hydration.
Industry Implications
1. Food and Beverage Packaging - Opportunities exist to develop packaging designs that are both portable and aesthetically pleasing for food and beverage products.
2. Health and Wellness Products - The enriched water trend presents an opportunity to create new products that offer additional health and wellness benefits beyond standard hydration.
3. Consumer Goods - By incorporating an artisanal or handmade aesthetic into packaging designs, consumer goods brands can add a sense of authenticity and quality to their products.
6 Featured, 50 Examples:
555,184 Total Clicks
Date Range:
Dec 14 — Mar 16
Trending:
Warm
Consumer Insight Topics:
