This Essential Oils Packaging Design is Delicate and Delectable
Rebecca Byers — March 25, 2015 — Marketing
References: 2yolk.gr & thedieline
Greek creative firm 2YOLK have created an essential oils packaging range for a new beauty brand that boasts delicate floral patterns and intricate dicut raindrops. Dimitra is a recently launched Greek beauty company specializing in essential oils named for the ancient Greek goddess of agriculture.
Dimitra bases its products on organic St John's Wart oil, making the brand's line of products as eco-friendly as the new packaging designs that go with it. The inclusion of eco-friendly packaging is arguably as effective as the aesthetics in championing the new brand's holistic philosophy.
Each of the boxes features an image of a Hypericum Perforatum plant intertwined with the flower of that particular essential oil, which appears visible through the dicut detailing.
Dimitra bases its products on organic St John's Wart oil, making the brand's line of products as eco-friendly as the new packaging designs that go with it. The inclusion of eco-friendly packaging is arguably as effective as the aesthetics in championing the new brand's holistic philosophy.
Each of the boxes features an image of a Hypericum Perforatum plant intertwined with the flower of that particular essential oil, which appears visible through the dicut detailing.
Trend Themes
1. Essential Oils Packaging - Creating unique and visually appealing packaging designs for essential oils provides an opportunity for disruptive innovation in the beauty industry.
2. Eco-friendly Beauty Products - Developing eco-friendly beauty products and sustainable packaging solutions presents disruptive innovation opportunities within the beauty industry.
3. Holistic Branding Philosophy - Emphasizing a holistic approach to branding and incorporating natural elements in product packaging allows for disruptive innovation in the beauty industry.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the use of unique packaging designs for essential oils to stand out in the market.
2. Packaging and Printing - The packaging and printing industry can focus on creating sustainable and visually appealing packaging solutions for eco-friendly beauty products.
3. Organic and Natural Products - The organic and natural products industry can adopt a holistic branding philosophy and incorporate natural elements in their packaging designs to disrupt the market.
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