This Ready to Drink Cocktail is Made with Natural Ingredients
Laura McQuarrie — November 3, 2014 — Lifestyle
References: bacanha & packagingoftheworld
Bacanha's ready-to-drink cocktail bags were created by two people who longed to have drinks mixed as perfectly as they did when on a trip to Brazil. What you'll find in these pouches includes premium vodka, cachaça (a distilled spirit made from sugarcane juice), sugar cane, fresh fruit juices and water. In order to keep the flavors as delicious as possible until you're ready to drink, this innovative package is separated so that all of the liquids are on one side, while the fresh fruit pieces are on their own.
In order to convey the fresh and vibrant spirit of Brazil, Bacanha's pouches feature playful hand-drawn fonts and illustrations that are loose, fun and convey the party spirit of these drinks.
In order to convey the fresh and vibrant spirit of Brazil, Bacanha's pouches feature playful hand-drawn fonts and illustrations that are loose, fun and convey the party spirit of these drinks.
Trend Themes
1. Ready-to-drink Cocktails - The trend of pre-mixed and pre-packaged cocktails is on the rise, offering a novel opportunity for brands to innovate in the alcohol industry and attract convenience-seeking consumers.
2. Separate Packaging Designs - Innovative packaging that separates fresh fruit from alcohol-based cocktails is a disruptive trend that could offer opportunity for brands to appeal to health-conscious consumers and create more flavorful drinks.
3. Natural Ingredients - Using natural ingredients in the production of ready-to-drink cocktails is a growing trend that could drive innovation in the spirits and beverage industry, as more consumers look for healthier and more authentic cocktail options.
Industry Implications
1. Alcoholic Beverage - Ready-to-drink cocktails have the potential to revolutionize the alcoholic beverage industry, providing new opportunities to meet consumer demand for convenient, high-quality drinks.
2. Packaging - Innovative packaging designs that separate fresh ingredients from the alcohol offer a significant opportunity for growth in the packaging industry, as more brands seek to create sustainable and eye-catching packaging solutions for their beverages.
3. Hospitality - Ready-to-drink cocktails have made it easier for hospitality businesses to serve custom and authentic cocktails with minimal resources, presenting a disruptive opportunity for businesses to expand their drink menus and simplify operations.
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