The New Package Design for Kraft Dressings is Highly Portable
Rebecca Byers — March 9, 2016 — Lifestyle
References: packagingoftheworld
The Kraft Heinz Company recently revealed a new range of products contained in portable pouch packaging. The innovative packaging solution is ideal for individuals who like to bring salad dressings with them to work for lunch, but who aren't looking to try and make that happen in a mason jar.
The enticing new flavors included in the new range are Classic Ranch, Golden Italian, Chipotle Mango Vinaigrette, Lite Balsamic Vinaigrette and Zesty Lime Vinaigrette. Each pouch package is 3.2-ounces and boasts vibrantly hued high resolution images of the fresh ingredients contained in the dressings.
Emphasizing portability and convenience, the new Kraft Dressings range will especially appeal to Baby Boomers and Millennials, who are both likely to be cooking for one.
The enticing new flavors included in the new range are Classic Ranch, Golden Italian, Chipotle Mango Vinaigrette, Lite Balsamic Vinaigrette and Zesty Lime Vinaigrette. Each pouch package is 3.2-ounces and boasts vibrantly hued high resolution images of the fresh ingredients contained in the dressings.
Emphasizing portability and convenience, the new Kraft Dressings range will especially appeal to Baby Boomers and Millennials, who are both likely to be cooking for one.
Trend Themes
1. Portable Packaging Solutions - The innovative pouch packaging for salad dressings offers portability and convenience for consumers on-the-go.
2. Vibrant and High-resolution Packaging Design - The dressings' pouch packaging includes vibrant and high-resolution images of the fresh ingredients, enhancing the product's appeal.
3. Individual-sized Product Offerings - The 3.2-ounce pouch packages cater to consumers who prefer single-serving options, addressing the needs of Baby Boomers and Millennials cooking for one.
Industry Implications
1. Food Packaging - The portable pouch packaging trend presents opportunities for companies in the food packaging industry to develop innovative and convenient solutions.
2. Salad Dressing Manufacturers - Salad dressing manufacturers can leverage the individual-sized pouch packaging trend to attract consumers looking for convenient and on-the-go options.
3. Fast Casual Restaurants - Fast casual restaurants can explore incorporating the portable and individual-sized salad dressing pouches into their takeaway or delivery offerings to enhance customer experience.
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