Facecup's Coffee Packaging Design Show Off Different Lifestyles
Laura McQuarrie — October 15, 2014 — Lifestyle
References: facecup.it & thedieline
This creative coffee packaging design from Facecup demonstrates that there's truly a type of coffee or tea that will suit everyone. The quirky designs feature a simple black and white package, topped with a colorful character with the face of a cup with a handle. Personalities like Giorgio, Bob Barley and Choco Lips personify each of the flavored coffees and teas, calling out the specific benefits of each beverage in a playful speech bubble.
Inside the lifestyle-focused coffee and tea packages are cellulose pods that can easily be disposed of after use, without harm to the environment. As well as being able to boast that the beverages will let you express your true colors, the drinks are also loaded with vitamins and minerals that promote healthy hair and skin.
Inside the lifestyle-focused coffee and tea packages are cellulose pods that can easily be disposed of after use, without harm to the environment. As well as being able to boast that the beverages will let you express your true colors, the drinks are also loaded with vitamins and minerals that promote healthy hair and skin.
Trend Themes
1. Personalized Packaging - Opportunity for brands to create unique packaging designs that reflect the personality and preferences of their target audience.
2. Lifestyle-focused Products - Potential for brands to develop products that cater to specific lifestyles, allowing consumers to express their individuality and align with their values.
3. Sustainable Packaging - Growing demand for environmentally friendly packaging solutions that can be easily disposed of without harming the environment.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage personalized packaging and lifestyle-focused products to attract and connect with consumers on a deeper level.
2. Cosmetics and Skincare - Cosmetics and skincare brands can explore the incorporation of vitamins and minerals in their products to promote healthy hair and skin, while also emphasizing sustainable packaging.
3. E-commerce Packaging - E-commerce companies can differentiate themselves by offering personalized packaging options that enhance the unboxing experience and align with the customer's lifestyle.
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