The Hollows All Natural Alcoholic Ginger Beer is a Healthier Alternative
Meghan Young — July 24, 2014 — Lifestyle
References: drinkhollows & devinewines
The Hollows All Natural Alcoholic Ginger Beer is a great spiked alternative to the exotic spicy drink. Essentially an adult version, this ready-to-drink beverage will appeal to those who not only love ginger beer, but also have a deep appreciation for healthy ingredients.
Devoid of "wine, nuts, hops, malts or any other artificial nonsense," as the creators state on its website, the Hollows All Natural Alcoholic Ginger Beer is made with the finest Chinese ginger root. Relying on a traditional slow fermentation and botanical brewing method, the drink also includes hand-picked herbs, natural flavourings, sugar and brewer's yeast. Fermenting for a two week period, "the process releases a deeper and more satisfying ginger flavour resulting in a pleasantly quaffable naturally cloudy real ginger beer, free from all artificial flavourings, colours and preservatives."
Devoid of "wine, nuts, hops, malts or any other artificial nonsense," as the creators state on its website, the Hollows All Natural Alcoholic Ginger Beer is made with the finest Chinese ginger root. Relying on a traditional slow fermentation and botanical brewing method, the drink also includes hand-picked herbs, natural flavourings, sugar and brewer's yeast. Fermenting for a two week period, "the process releases a deeper and more satisfying ginger flavour resulting in a pleasantly quaffable naturally cloudy real ginger beer, free from all artificial flavourings, colours and preservatives."
Trend Themes
1. Healthier Alcoholic Beverages - Creating alcoholic beverages with natural and healthy ingredients presents disruptive innovation opportunities for the beverage industry.
2. Artificial-free Brewing - The use of natural ingredients, traditional brewing methods, and the absence of artificial additives in alcoholic beverages is an emerging trend that can lead to disruptive innovation in the brewing industry.
3. Ginger-based Drinks - The popularity of ginger-based beverages, such as ginger beer, provides disruptive innovation opportunities for companies to create unique and flavorful alcoholic alternatives.
Industry Implications
1. Alcoholic Beverage Industry - The Hollows All Natural Alcoholic Ginger Beer demonstrates how the alcoholic beverage industry can innovate by offering healthier and natural alternatives to traditional alcoholic drinks.
2. Craft Brewing Industry - Craft breweries can capitalize on the trend of artificial-free brewing by creating unique and high-quality beers made with natural ingredients and traditional brewing methods.
3. Non-alcoholic Beverage Industry - The popularity of ginger-based drinks like ginger beer opens up disruptive innovation opportunities for non-alcoholic beverage companies to develop new and exciting ginger-flavored beverages.
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