This Organic Cafe Branding Channels Images of an Idyllic Forest
Rebecca Byers — May 18, 2015 — Lifestyle
References: behance.net & thedieline
This organic cafe branding by Budapest-based Judit Besze is a stunning visual identity characterized by its use of images of hybrid coffee bean-mushrooms and plants paired with an earthy color scheme. The Gardens Table is a Sydney-based cafe that needed a visual identity that could take the brand from letterhead and business cards to sugar packets and coffee cups.
Taking inspiration from lush foliage and an idyllic secret garden, the packaging range works well in a variety of uses like coffee pouches, tins, to-go packaging and more. The coffee to-go cup is paired with a bright red lid and features plenty of detail on a white base, which is a refreshing take on the minimalist logo stamped white cups of most cafes.
Taking inspiration from lush foliage and an idyllic secret garden, the packaging range works well in a variety of uses like coffee pouches, tins, to-go packaging and more. The coffee to-go cup is paired with a bright red lid and features plenty of detail on a white base, which is a refreshing take on the minimalist logo stamped white cups of most cafes.
Trend Themes
1. Organic Branding - Opportunities for businesses to incorporate natural elements and earthy colors in their visual identities, particularly within the food and beverage industry.
2. Hybrid Imagery - Incorporating hybrid imagery that combines two or more organic elements, such as coffee bean-mushrooms and plants, to create a unique and eye-catching visual aesthetic for product packaging and branding.
3. Secret Garden Theme - Creating a visual identity that takes inspiration from lush foliage and an idyllic secret garden to give a fantasy-like experience to customers.
Industry Implications
1. Food and Beverage - Companies could use organic branding and hybrid imagery to enhance their products and differentiate themselves in the competitive food and beverage industry.
2. Hospitality - Hotels and resorts could adopt the secret garden theme in their branding to provide guests with a calming and nature-like experience during their stay.
3. Design and Marketing - Design and marketing agencies could incorporate organic branding, hybrid imagery, and secret garden themes into their services for clients that want to differentiate themselves and create a unique brand identity.
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