This Coffee Brand Bluntly Voices Its Great-Tasting Coffee on Its Labels
References: kitchensinkstudios & packagingoftheworld
'Home Dash In' coffee company paired up with Kitchen Sink Studio to create a fresh approach to branding its great-tasting coffee. The brand is not modest when it comes to self-confidence. The labels are actually a way of self-promotion for the coffee company because the cups are adorned with phrases that literally spell out how good the coffee is.
Each disposable paper cup from 'Home Dash In' is complete with a different phrase depending on the cup size. There are four different sizes with four different phrases. Some of the phrases include "life is too short to drink mediocre coffee," "we make coffee that tastes like coffee" and "look forward to your daily grind."
The attention-grabbing labels certainly draw in the consumer who might want to challenge the phrases or simply enjoy the great-tasting coffee. With white writing on a dark cup and yellow pops of color this simple and straight-forward coffee cup gets noticed.
Each disposable paper cup from 'Home Dash In' is complete with a different phrase depending on the cup size. There are four different sizes with four different phrases. Some of the phrases include "life is too short to drink mediocre coffee," "we make coffee that tastes like coffee" and "look forward to your daily grind."
The attention-grabbing labels certainly draw in the consumer who might want to challenge the phrases or simply enjoy the great-tasting coffee. With white writing on a dark cup and yellow pops of color this simple and straight-forward coffee cup gets noticed.
Trend Themes
1. Bold Branding - The trend of using bold and self-assured messaging on product labels to draw consumer attention and convey confidence in the product's quality.
2. Personalized Messaging - The trend of customizing product messaging to resonate with individual consumers, creating a more personalized and engaging experience.
3. Attention-grabbing Packaging - The trend of designing packaging that stands out on shelves and captures consumer attention through vibrant colors, unique phrases, and eye-catching visuals.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in this industry include reimagining packaging design as a marketing tool to enhance brand visibility and customer engagement.
2. Advertising and Marketing - Opportunities for disruptive innovation in this industry lie in exploring unconventional and bold approaches to product branding and messaging that break through consumer cynicism and capture attention.
3. Printing and Packaging - Disruptive innovation can be found in this industry by leveraging technological advancements to create attention-grabbing packaging solutions that elevate product differentiation and customer appeal.
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