The beverage and edibles industry is given a single-serve, foldable overhaul
Implications - Flatpacking, a.k.a RTA or KD, is a method conceived in the furniture industry that, because of its eco-friendliness, portability and efficiency, is leaking its way into other industries. Most recently, it has permeated the edibles industry by making foods and beverages easier to consume on the go. The idea lends to the consumer preference for efficiency in goods consumption and carting.
Workshop Question - Is there room for improved efficiency and eco-friendliness within your brands shipping practices?
Trend Themes
1. Flatpacking - The trend of flatpacking or RTA (Ready-To-Assemble) from the furniture industry has moved to other consumer products like edibles and beverages, allowing for portability and efficiency.
2. Portable Packaging - Packaging designs for food and beverage items that are portable and convenient for the consumer, especially for on-the-go consumption.
3. Sustainable Packaging - The shift towards packaging that is eco-friendly, recyclable, and creates less waste, such as the use of cardboard for containers and foldable designs.
Industry Implications
1. Food and Beverage - This industry can explore the trend of portable and sustainable packaging for their products to align with the consumer preference for convenience and environmental consciousness.
2. Outdoor and Camping - Industries that cater to outdoor activities and camping can look into flatpack designs for their products, such as reusable containers and foldable seating, to provide practical and lightweight options for consumers.
3. Sweets and Confectionery - Packaging designs for confectionery items can explore the trend of unique and innovative packaging for an enhanced customer experience, such as the flat-packed chocolate holiday tree that offers an assembly experience.
8 Featured, 69 Examples:
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Date Range:
Feb 13 — Dec 15
Trending:
Warm
Consumer Insight Topics:
