Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
Laura McQuarrie — July 24, 2014 — Lifestyle
References: betinispirits & betinispirits
It's one thing for a bottle of ready-to-drink alcohol to have pre-mixed ingredients, but Be Tini pushes this concept even further by having its bottle caps double as drinking glasses.
The low-calorie cocktails come in a variety of sweet flavors including original Margarita, Lemon Drop Martini, Cake Martini and Appletini, which can all be easily distinguished by the colorful tints of the beverages. In each 4 oz. serving, the drinks contain only 100 calories, making them just as delicious the kind of full-calorie drink you'd order at a bar. Be Tini's integrated drinking glass is a novel way to appeal to women who are looking to indulge in small portions, since the glass provides just enough of a taste of a full-sized martini glass, without going overboard.
The low-calorie cocktails come in a variety of sweet flavors including original Margarita, Lemon Drop Martini, Cake Martini and Appletini, which can all be easily distinguished by the colorful tints of the beverages. In each 4 oz. serving, the drinks contain only 100 calories, making them just as delicious the kind of full-calorie drink you'd order at a bar. Be Tini's integrated drinking glass is a novel way to appeal to women who are looking to indulge in small portions, since the glass provides just enough of a taste of a full-sized martini glass, without going overboard.
Trend Themes
1. Ready-to-drink Alcohol - The integration of drinking glasses into the bottle caps of alcohol beverages presents an opportunity for convenience and portability.
2. Low-calorie Cocktails - The development of low-calorie cocktails in pre-mixed bottles provides a healthier alternative for consumers while maintaining flavor.
3. Novel Packaging Design - Innovative packaging designs that serve dual purposes, such as bottle caps doubling as drinking glasses, can enhance product appeal and consumer experience.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the incorporation of integrated drinking glasses into their packaging to offer convenience and novelty.
2. Health and Wellness - Health-conscious consumers seeking low-calorie alternatives can benefit from the availability of pre-mixed low-calorie cocktails in the market.
3. Packaging and Design - The packaging and design industry has an opportunity to create innovative packaging solutions that combine functionality with aesthetic appeal.
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