GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
Farida Helmy — May 4, 2014 — Eco
References: behance.net & thedieline
Wanting to portray its organic and nature-loving philosophy more prominently, GreenLife recently changed its outdated visual look for an all-natural branding identity that was closer to heart.
Designed by Filip Nemet, the new all-natural branding identity mainly focused on renovating the packaging for all of GreenLife's products to give them an edgier and more harmonious look. Nemet went for craft boxes in subtle earth tones and simple and sweet new packaging designs that look very health-conscious.
"GreenLife started to grow as well as the demand for its products, so we had to come up with something more practical in terms of packaging process and transportation," says Nemet.
My favorite thing about the new design is the tags that come with each product, with info tidbits like 0% Mechanization, 0% Pesticides and 100% Natural.
Designed by Filip Nemet, the new all-natural branding identity mainly focused on renovating the packaging for all of GreenLife's products to give them an edgier and more harmonious look. Nemet went for craft boxes in subtle earth tones and simple and sweet new packaging designs that look very health-conscious.
"GreenLife started to grow as well as the demand for its products, so we had to come up with something more practical in terms of packaging process and transportation," says Nemet.
My favorite thing about the new design is the tags that come with each product, with info tidbits like 0% Mechanization, 0% Pesticides and 100% Natural.
Trend Themes
1. Sustainable Packaging - GreenLife's all-natural branding identity reflects the growing trend for sustainable packaging in the industry, presenting an opportunity for businesses to adopt eco-friendly packaging solutions.
2. Health-conscious Design - The focus on health-conscious design in GreenLife's packaging provides an opportunity for businesses to create visually appealing and informative packaging that appeals to health-conscious consumers.
3. Practical and Efficient Packaging - GreenLife's emphasis on practical and efficient packaging highlights the trend towards more streamlined packaging processes, presenting opportunities for businesses to optimize their packaging operations.
Industry Implications
1. Food and Beverage - GreenLife's all-natural branding identity and packaging updates are particularly relevant to the food and beverage industry, offering opportunities for businesses to enhance their product presentation and communicate their commitment to quality and sustainability.
2. Personal Care and Beauty - The health-conscious design approach taken by GreenLife can also be applied in the personal care and beauty industry, allowing companies to create visually appealing packaging that conveys the use of natural and organic ingredients.
3. Retail and E-commerce - The emphasis on practical and efficient packaging by GreenLife presents opportunities for businesses in the retail and e-commerce sectors to enhance their packaging processes, reduce waste, and improve customer satisfaction with more convenient packaging solutions.
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