Coffee Planet Receives a Makeover by Koncept Design
Jamie Danielle Munro — September 25, 2014 — Marketing
References: koncept-design & packageinspiration
Coffee Planet is a company from the Netherlands that was looking to rebrand their packaging, so turned to Koncept Design for help. The resulting branding image is very simplistic, but intriguing.
Above the label of 'Coffee Planet,' a moon is outlined in blue, almost as if it is keeping watch over the beans until the customer wakes up in the morning and is ready for their cup of java. The rest of the design is punctuated with a few different colors depending on the type of coffee inside, all while placed on a simplistic white background. Sometimes simplicity really is better, and it's not always necessary to have big bold graphics for a brand to stand out amongst the competition. This update is both modern and eye-catching for coffee-loving consumers.
Above the label of 'Coffee Planet,' a moon is outlined in blue, almost as if it is keeping watch over the beans until the customer wakes up in the morning and is ready for their cup of java. The rest of the design is punctuated with a few different colors depending on the type of coffee inside, all while placed on a simplistic white background. Sometimes simplicity really is better, and it's not always necessary to have big bold graphics for a brand to stand out amongst the competition. This update is both modern and eye-catching for coffee-loving consumers.
Trend Themes
1. Minimalist Packaging Design - Simplistic and intriguing packaging designs that rely on minimalistic approaches to stand out.
2. Emphasis on Brand Identity - Branding that focuses on creating a strong and memorable brand identity through visually appealing elements.
3. Color-coded Product Packaging - Using different colors to differentiate between product variants and create visual appeal.
Industry Implications
1. Packaging Design - Opportunities for designers to create minimalist packaging designs that capture consumer attention.
2. Graphic Design - Opportunities for graphic designers to create visually appealing brand identities.
3. Food and Beverage - Opportunities for food and beverage companies to revamp their packaging design and emphasize their brand identity.
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