This Bottled Rainwater Drink is One of the Purest Waters on the Market
Katherine Pendrill — June 25, 2015 — Lifestyle
References: aganawater & trndmonitor
A US company is now producing a natural rainwater beverage, which is designed to offer a cleaner and more environmentally responsible bottled water choice. The 'Agana Rainwater' drinks are free from additives, pollutants and minerals, making the product the purest water available on the market.
As Agana Rainwater explains, when water touches the ground it absorbs herbicides, pesticides, animal waste and other harmful chemicals. This means that bottled water collected from streams may contain any chemicals and organic pollution it has come in contact with on the ground. In order to avoid consuming these pollutants, the company collects its rainwater from a sanitary collection surface. The result is a natural rainwater beverage that is free from industrial pollutants and other organic matter.
Bottled rainwater is not only a safer choice for consumers, but the company also states that the process is more sustainable because fossil fuels are not used prior to the bottling process.
As Agana Rainwater explains, when water touches the ground it absorbs herbicides, pesticides, animal waste and other harmful chemicals. This means that bottled water collected from streams may contain any chemicals and organic pollution it has come in contact with on the ground. In order to avoid consuming these pollutants, the company collects its rainwater from a sanitary collection surface. The result is a natural rainwater beverage that is free from industrial pollutants and other organic matter.
Bottled rainwater is not only a safer choice for consumers, but the company also states that the process is more sustainable because fossil fuels are not used prior to the bottling process.
Trend Themes
1. Natural Rainwater Beverages - The trend towards natural rainwater beverages presents an opportunity for companies to offer cleaner and more environmentally responsible bottled water options.
2. Purest Water on the Market - The availability of the purest rainwater as a beverage provides a disruptive innovation opportunity for companies looking to capitalize on the demand for cleaner, pollutant-free drinking water.
3. Sustainable Bottled Water - The production of rainwater beverages offers a chance for businesses to tap into the growing market for sustainable bottled water alternatives that reduce dependency on fossil fuels.
Industry Implications
1. Beverage Industry - The natural rainwater beverage trend opens up opportunities for companies in the beverage industry to develop and introduce new, eco-friendly bottled water products to the market.
2. Water Treatment Industry - The purity of rainwater beverages highlights the potential for innovation and growth within the water treatment industry as companies explore ways to effectively collect and process rainwater for consumption.
3. Sustainability Industry - The sustainable nature of rainwater beverages creates a disruptive innovation opportunity for businesses operating in the sustainability industry to support and promote eco-friendly drinking water options.
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