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Sophisticated Juicebox

The portability and nostalgia of cartable cardboard beverages crosses over

Implications - As life becomes increasingly ridden with responsibility, consumers are seeking channels for fun, and for nostalgia. Sophisticated juiceboxes satisfy both needs. The rising popularity of this idea can be attributed to the rising relevance of productivity, spurring a need for both sentimental and physical escape on the go.
Workshop Question - How can your brand leverage consumers' desire for nostalgic escapism?
Trend Themes
1. Nostalgic Packaging - As life becomes increasingly ridden with responsibility, consumers are seeking channels for fun, and for nostalgia.
2. Sustainable Packaging - The triangular-shaped juice boxes made by Tetra Pak is compact and extremely eco-friendly, since it is a no-waste industrial die cutting mold and the carton is fully recyclable.
3. Interactive Packaging - This juice bottle packaging design by Bora YILDIRIM is a concept that considers the use of the container once all of the beverage has been consumed.
Industry Implications
1. Packaging Industry - The rising popularity of novel and interactive packaging designs display potential to not just cater to consumers' functional needs but also their experiential ones.
2. Beverage Industry - From sophisticated juiceboxes to cold coffee juiceboxes, there is potential for beverage companies to diversify their product range by incorporating new packaging designs.
3. Fashion and Food Industry - Collaborations between food and fashion brands to create aesthetically pleasing packaging designs could attract a wider consumer base who value both style and substance.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
373,448 Total Clicks
Date Range:
Aug 14 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Transformative Juice Bottles
Transformative Juice Bottles
Pinar Sut's Juice Bottle Packaging Can Turn into a Toy After Use
This juice bottle packaging design by Bora YILDIRIM is a concept that considers the use of the container once all of the beverage has been consumed. Individually, each of the Pinar Sut bottles has a... MORE
Cold Coffee Juiceboxes
Cold Coffee Juiceboxes
Minor Figures' Cold-Brewed Coffee is Sold in Portable Tetra Pack Boxes
Now that the convenience of cold-brew coffee has skyrocketed the popularity of this drink, it is being packaged in everything from cans and simple glass bottles to novelty milk cartons and in Minor... MORE
Pyramid Juice Packaging
Pyramid Juice Packaging
Y Water's Juice Box Designs Revive the Triangular-Shaped Tetra Pack
Rather than going for a conventional juice box design, like a rectangle, these Y Water containers turn to another geometric shape. The triangular-shaped juice boxes made by Tetra Pak is compact... MORE
Coconut Slice Juiceboxes
Coconut Slice Juiceboxes
This Beverage Packaging Concept Mimics the Shape of a Coconut
For those who don’t live somewhere tropical and aren’t able to sip coconut water fresh from an actual coconut, this beverage packaging concept from Sabyasachi Kuila and Ankur Sahay... MORE
Couture Juice Bottles
Couture Juice Bottles
'The Butcher's Daughter' Has Released a New Line of Fashion-Forward Bottles
NYC juice bar and lunch cafe ‘The Butcher’s Daughter’ has teamed up with famed designer Hiroshi Fujiwara for a collection of chic bottles. A part of the brand’s crossover... MORE
Spouted Juice Boxes
Spouted Juice Boxes
These Fruit Juice Boxes Are Made to Pour Easily
These fruit juice boxes were designed by the creative agency ‘Metsa Board’ in order to make the drink pouring process simple and mess-free. Called ‘Juice in the Box,’ the... MORE

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