Kold Cocktails is Both Casual and Classy
Meghan Young — July 24, 2014 — Lifestyle
References: koldcocktails & thegrocer
Many alcohol companies are attempting to straddle the line between classy and casual and these ready-to-drink bagged cocktails succeed beautifully. The clean yet fashionable branding maintains a sophisticated edge while the mode of containment is fun and playful. As though modeled after a children's juice drink, Kold Cocktails introduces a great way to enjoy a nice summer day in the backyard or out with some friends.
Available in three flavors including frozen mojito, frozen cosmopolitan and frozen lychee martini, these ready-to-drink bagged cocktails will satisfy any person's thirst. Although clearly targeting women, the casual packaging could attract the odd man as well. The Grocer reports, "Founder Nick Sotiropoulos said they were less sweet and were targeted at 'real' cocktail drinkers rather than 'the alcopop crowd." Kold Cocktails is currently looking for a distributor.
Available in three flavors including frozen mojito, frozen cosmopolitan and frozen lychee martini, these ready-to-drink bagged cocktails will satisfy any person's thirst. Although clearly targeting women, the casual packaging could attract the odd man as well. The Grocer reports, "Founder Nick Sotiropoulos said they were less sweet and were targeted at 'real' cocktail drinkers rather than 'the alcopop crowd." Kold Cocktails is currently looking for a distributor.
Trend Themes
1. Ready-to-drink Bagged Cocktails - Opportunity for alcohol companies to create convenient and portable ready-to-drink cocktails in playful packaging.
2. Casual and Classy Alcohol Branding - Potential for alcohol companies to balance sophistication and fun in their branding for wider consumer appeal.
3. Targeting 'real' Cocktail Drinkers - Opportunity to cater to cocktail enthusiasts by offering less sweet and more refined options in the ready-to-drink cocktail market.
Industry Implications
1. Alcohol Beverage Industry - Chance for alcohol companies to innovate and differentiate their products by offering ready-to-drink bagged cocktails with unique flavors and packaging.
2. Packaging Industry - Opportunity to create innovative and eye-catching bag packaging solutions for the ready-to-drink cocktail market.
3. Distribution Industry - Possible distributor partnerships to expand the reach of ready-to-drink bagged cocktails in the market.
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