Asian pop culture icons extend into branding to reflect fandom
Implications - Recognizing pop culture fandom, particularly in certain parts of Asia, brands are turning to pop icon branding to cater to that market demographic. Referencing infamous K-Pop groups and famous anime characters, brands are using the popularity of cultural icons to not only connect with those fan bases, but also transform their products into a unique collectible item.
Workshop Question - What iconic elements can be incorporated into your branding to ensure it stands the test of time?
Trend Themes
1. Fandom Branding - Brands are using pop culture fandom to connect with certain market demographics, promoting collectibles with the aid of cultural icons.
2. Celebrity Endorsement - Brands are explicitly endorsing celebrity-like qualities such as the desire to smell like a boy band member or to have South Korean girl group legs.
3. Anime-inspired Merchandise - Companies are expanding and marketing merchandise with the aid of anime or cartoon shows to suit market needs and promote extra fandom.
Industry Implications
1. Beauty Industry - Cosmetic products are expanding to capture the market of popular culture fandom by collaborating with boy bands or girl groups in Korea.
2. Entertainment Industry - Fandom-based marketing is generating public interest and motivating greater product sales through idol and anime merchandise.
3. Retail Industry - Retail companies are providing various merchandising options to expand market scope and engage consumers, contributing to customer loyalty and satisfaction.
4 Featured, 33 Examples:
528,824 Total Clicks
Date Range:
May 13 — Apr 15
Trending:
Mild
Consumer Insight Topics:
