Food and beverage retailers tailor individual needs with self-curated tasks
Implications - Redefining how traditional meals and beverages are served, dining establishments are turning to self-curated activities to make eating and dining more customized. Giving patrons more control, retailers are allowing diners to arrange, taste and alter meals and desserts as they see fit, transforming traditional dining establishments into experiences that are cleverly tailored to each individual.
Workshop Question - Design a fictitious brick and mortar location for your brand, what characteristics would you include to provide a customization aspect for your consumers?
Trend Themes
1. Self-curated Experience - Consumers are taking control over their dining experiences through self-curation tools and experiences.
2. Democratizing Farm-to-table - Restaurants are beginning to use locally sourced and seasonal ingredients to create affordable, healthy farm-to-table dining experiences.
3. Self-serve Concepts - Restaurants are adopting self-serve concepts, giving consumers the control and freedom to select their own dishes and beverages.
Industry Implications
1. Food and Beverage Retail - Industry professionals should focus on bringing new innovations to the food and beverage retail experience, providing consumers with a customizable, self-curation experience.
2. Hospitality - There's an opportunity for the hospitality industry to explore self-serve concepts, allowing guests more independent experiences.
3. Interior Design - Restaurants are exploring innovative and unique designs to make their dining experiences stand out, creating opportunities for the interior design industry to offer bold and unconventional designs to dining establishments.
