Consumers look for ways to stay in-the-know during travel
Implications - Location-based beacon technology has the power to transform the travel industry by ensuring consumers are notified of every opportunity or promotion available to them. Its implementation in major airports and airlines suggests that consumers not only want to streamline the travel process, but specifically customize it to their needs.
Workshop Question - How could your brand adopt beacon technology to make consumers' lives easier?
Trend Themes
1. Location-based Beacon Technology - Location-based beacon technology has become a disruptive innovation in travel industry, as it allows travelers to stay informed of every opportunity or promotion available.
2. Indoor Navigation with Beacons - The use of beacons aids in indoor navigation, particularly for travelers with disabilities
3. Shareable Beacon Data - BLE technology and Common-Use Beacon Registry enables sharing of beacon data to give passengers access to the most accurate, relevant and pertinent information.
Industry Implications
1. Travel Industry - The travel industry can leverage location-based beacon technology to improve customer experience and add value to their services.
2. Indoor Mapping and Navigation - Indoor mapping and navigation industry can benefit from the disruptive innovation with the aid of beacon technology.
3. Mobile App Development Industry - Beacon technology is disrupting the mobile app development industry, particularly with the development of apps that focus on location-based promotions and personalized updates for users.
