This Sophisticated Chocolate Wrapper Caters to a Mature Chocolate Lover
Amelia Roblin — January 19, 2015 — Lifestyle
References: mousegraphics.gr & lovelypackage
Adults have their long-time go-to favorite treats, of course; however, something like this sophisticated chocolate wrapper would be necessary to attract new mature consumers to a particular brand. ION Chocolate packaging is devoid of the bold and punchy graphics and text that make sweets so appealing to youngsters. This particular aesthetic is clean, crisp, polished and pretty.
Mousegraphics of Greece took on the task of cooking up a fresh look for the established brand of chocolate bar, planning not to diverge too much from the existing image. The elegant solution is based on a structure of white space, with bands of elementary colors creating a frame and separating sections. A light typeface was chosen to label each of the treats, and a loose illustrations depict the preparation process, to which seasoned home cooks can relate.
Mousegraphics of Greece took on the task of cooking up a fresh look for the established brand of chocolate bar, planning not to diverge too much from the existing image. The elegant solution is based on a structure of white space, with bands of elementary colors creating a frame and separating sections. A light typeface was chosen to label each of the treats, and a loose illustrations depict the preparation process, to which seasoned home cooks can relate.
Trend Themes
1. Sophisticated Packaging - Opportunity for brands to attract mature consumers with refined and elegant packaging.
2. Clean Aesthetic - Trend towards clean and simple designs for packaging that complements a polished and modern look.
3. Illustrated Packaging - Growing trend of packaging designs that feature hand drawn illustrations to create a unique and personalized touch.
Industry Implications
1. Chocolate - Opportunity for chocolate companies to cater to a more mature market by updating their packaging designs.
2. Food and Beverage - Packaging designers can offer their services to food and beverage companies looking to revamp their packaging with a more polished and clean aesthetic.
3. Graphic Design - Emerging opportunity for graphic designers to specialize in custom illustrated packaging designs.
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