This Packaging for Sweet Botanicals' Candy Uses Vibrant Colors
References: annaahnborg & packageinspiration
Sweden-based designer Anna Ahnborg created the artistically patterned packaging for Sweet Botanicals' candy. The entire package consists of a traditional candy box filled with individually wrapped candies. The artist used a unique triangular pattern across the entire box using a black and white color scheme. On the lid of the box features a white triangle with six different colored triangles to represent each flavor contained inside.
The candies within the box are each sealed in a triangular patterned wrapper, which vary in color based on the flavor. The candies also have a white rectangle on them so the consumer can read the flavor as well.
This visually pleasing project is a conceptual idea for Sweet Botanicals candy. The name of the brand induces thought of flowers, which is portrayed through the use of bright floral colors within this packaging design.
The candies within the box are each sealed in a triangular patterned wrapper, which vary in color based on the flavor. The candies also have a white rectangle on them so the consumer can read the flavor as well.
This visually pleasing project is a conceptual idea for Sweet Botanicals candy. The name of the brand induces thought of flowers, which is portrayed through the use of bright floral colors within this packaging design.
Trend Themes
1. Artistic Packaging - Disruptive innovation opportunity: Develop unique and visually appealing packaging designs that enhance the consumer experience.
2. Patterned Wrappers - Disruptive innovation opportunity: Introduce creative and patterned wrappers for individual food items to make them visually distinctive and memorable.
3. Floral-inspired Designs - Disruptive innovation opportunity: Explore botanical themes and incorporate vibrant floral colors into product packaging to create a unique and attractive brand identity.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation opportunity: Innovate in the field of food and beverage packaging by experimenting with unconventional and eye-catching designs to attract consumers.
2. Confectionery - Disruptive innovation opportunity: Redesign the packaging of confectionery products to incorporate artistic patterns and colors, creating a distinctive brand image.
3. Graphic Design - Disruptive innovation opportunity: Combine graphic design with packaging to create visually stunning and unique designs that captivate consumers' attention.
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