Consumers turn to self-controlled health tactics to aid overall well-being
Implications - Seeking a more customized method of health and wellness, consumers -- mostly those who are aging or the more health-conscious -- are turning to apps and tech devices that offer heightened personalization. Recognizing the need to differentiate healthcare tactics, brands are tailoring products like health apps and vitamin dispensers to cater each user specifically, allowing the chance to monitor their health in a way that recognizes their distinct physical situation.
Workshop Question - How can your brand incorporate an app, or add a new feature to an existing app, in order help customize your offerings?
Trend Themes
1. Personalized Wellness Apps - Apps that offer personalized health and wellness features are growing in popularity, catering to different users' unique physical needs and allowing them to better monitor their health.
2. On-demand Health Services - Services that bring health and wellness experiences and practices, such as yoga, massage, and meditation, straight to consumers' homes or offices are growing in popularity as people seek more convenient and efficient ways to improve their well-being.
3. Customized Healthcare Products - Medical and wellness products that can be personalized and customized to users' specific needs, such as vitamin dispensers and electric massagers, are becoming increasingly popular as people seek tailored approaches to their health.
Industry Implications
1. Healthcare Technology - The growing demand for personalized and on-demand wellness solutions presents significant opportunities for companies in the healthcare technology industry.
2. Retail - As demonstrated by Target's Connected Health sections, the healthcare industry presents new opportunities for retail companies to offer consumers digital and connected wellness products.
3. Telemedicine - Telemedicine platforms that offer remote healthcare consultations and monitoring, such as Sense.ly's virtual nurse, are growing in popularity and have the potential to disrupt traditional healthcare practices by offering more convenient and accessible options.
