The Diageo Orphan Barrel Line is Made Using Abandoned Alcohol
Meghan Young — June 28, 2014 — Lifestyle
References: diageo & fastcompany
The Diageo Orphan Barrel line is made for liquor connoisseurs and curious souls alike. It is made using "forgotten, 20-year-old whiskey that had been pulled from the historic Stitzel-Weller distillery’s rick house," reports Fast Company. Aged to perfection, at least that would be the general thought, the executives behind the world’s largest distiller made the decision to bottle the whiskey.
Although a small batch, the Diageo Orphan Barrel line is made up of Barterhouse, a 20-year-old whiskey, a 26-year-aged Old Blowhard and an upcoming one called Rhetoric. Although the quality might be up for debate, one thing that is undeniable is the story behind such drinks. The Diageo Orphan Barrel line provides a narrative that many will appreciate, especially as they share the bottle with friends and family on a warm summer night.
Although a small batch, the Diageo Orphan Barrel line is made up of Barterhouse, a 20-year-old whiskey, a 26-year-aged Old Blowhard and an upcoming one called Rhetoric. Although the quality might be up for debate, one thing that is undeniable is the story behind such drinks. The Diageo Orphan Barrel line provides a narrative that many will appreciate, especially as they share the bottle with friends and family on a warm summer night.
Trend Themes
1. Aged Liquors - Liquor companies can take advantage of aged liquors that have been forgotten to create unique and limited-edition products that will cater to connoisseurs and collectors alike.
2. Storytelling Marketing - Liquor companies can leverage the story behind a particular bottle of liquor to create a compelling brand narrative that would appeal to customers who are looking for something beyond the product itself.
3. Small Batch Distilling - Liquor companies can create small batches of exclusive and rare products by utilizing barrel-aged liquor that has been abandoned, or repurposing by-products of their distillation process to tap into the demand of customers for unique and authentic products.
Industry Implications
1. Liquor Industry - Liquor companies can use forgotten liquor bottles to create unique and limited-edition products that would appeal to collectors, connoisseurs, and customers who want something more than mass-produced drinks.
2. Marketing Industry - Marketing agencies can help liquor brands create a compelling brand storytelling that would emphasize the unique and authentic aspects of their products, creating an emotional connection with customers.
3. Distilling Industry - Distillers can leverage their by-products from the distillation process to create exclusive and rare products that cater to the demand for unique and authentic beverages in the market.
4.8
Score
Popularity
Activity
Freshness
