Sweet Botanicals is an Organic Hard Candy Brand with Style
Rebecca Byers — January 13, 2016 — Lifestyle
References: behance.net
This stunning student project envisioning a range of organic hard candies packaged in bar-form. The vibrant, eclectic design involves 18 smaller individually wrapped candies sealed together in a plastic box to take the shape of a bar. The individually wrapped candies feature a black and white print designed by Natalia Tyulkina of Behance, while the project is one of Miguel Yatco, a New York City-based graphic designer.
The five indulgent flavors of the organic hard candies included in the student project are Fig, Hibiscus, Quince, Pomegranate and Feijoa. The intriguing application of packaging that is normally saved for chocolate bars speaks to the need for innovation in a predictable industry and of the need for easily portable package designs.
The five indulgent flavors of the organic hard candies included in the student project are Fig, Hibiscus, Quince, Pomegranate and Feijoa. The intriguing application of packaging that is normally saved for chocolate bars speaks to the need for innovation in a predictable industry and of the need for easily portable package designs.
Trend Themes
1. Organic Hard Candies - The trend of organic hard candies presents disruptive innovation opportunities in the confectionery industry by catering to health-conscious consumers.
2. Bar-shaped Packaging - The trend of bar-shaped packaging offers disruptive innovation opportunities in the packaging industry by providing a unique and portable design for various products.
3. Eclectic Design - The trend of eclectic designs in candy packaging presents disruptive innovation opportunities in the graphic design industry by offering visually appealing and unique branding opportunities.
Industry Implications
1. Confectionery Industry - The confectionery industry has the opportunity to tap into the trend of organic hard candies, catering to health-conscious consumers and differentiating from traditional candy products.
2. Packaging Industry - The packaging industry can explore the trend of bar-shaped packaging, providing innovative and portable packaging solutions for various consumer products.
3. Graphic Design Industry - The graphic design industry has the opportunity to leverage the trend of eclectic designs in candy packaging, offering unique and visually appealing branding possibilities for confectionery brands.
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