Beauty products reference natural elements in their packaging
Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Workshop Question - How can your brand create more authentic connections with its consumers?
Trend Themes
1. Nature-inspired Packaging - Beauty brands are updating packaging to reflect natural elements.
2. Exotic Ingredients - Beauty products are incorporating unusual ingredients such as starfish extract.
3. Cutesy Appearance - Beauty products package their contents in a visually appealing and whimsical way.
Industry Implications
1. Skincare - Skincare companies can incorporate exotic ingredients and unique packaging to stand out in the crowded beauty space.
2. Cosmetics - Cosmetics companies can tap into the trend of cutesy packaging to create a memorable and unique product.
3. Consumer Goods - Companies in the consumer goods industry can explore how using eco-friendly or natural packaging can appeal to consumers and result in brand loyalty.
