The 'Easy Button' Makes Ordering a Pizza Easier Than Ever Before
Katherine Pendrill — November 23, 2015 — Marketing
Domino's new 'Easy Button' is designed to make ordering a pizza easier than ever before. Earlier this year, Amazon introduced 'Dash Buttons,' which allow consumers to order new products with just the touch of a button. Now Domino's is using a similar model to streamline the process of ordering a pizza.
Domino's new Easy Button is a palm-sized device that comes in the shape of a tiny pizza box. Inside the box is a button that can be used to place an instant pizza order. To use the pizza delivery button, customers need to set up their ordering preferences through the Domino's mobile app. This includes details about what type of pizza the customer enjoys, the customer's address and payment information. Once the information is saved, the user can use the button to place an instant pizza order anytime.
Although the Easy Button has yet to launch, Domino's plans to initiate a social media campaign to determine which UK customers will receive the first pizza delivery buttons.
Domino's new Easy Button is a palm-sized device that comes in the shape of a tiny pizza box. Inside the box is a button that can be used to place an instant pizza order. To use the pizza delivery button, customers need to set up their ordering preferences through the Domino's mobile app. This includes details about what type of pizza the customer enjoys, the customer's address and payment information. Once the information is saved, the user can use the button to place an instant pizza order anytime.
Although the Easy Button has yet to launch, Domino's plans to initiate a social media campaign to determine which UK customers will receive the first pizza delivery buttons.
Trend Themes
1. On-demand Convenience - The 'Easy Button' from Domino's and other similar devices demonstrate the trend of on-demand convenience, allowing consumers to instantly order products or services at the touch of a button.
2. Streamlined Ordering Process - The introduction of the 'Easy Button' showcases the trend of streamlining the ordering process, eliminating unnecessary steps and making it more efficient for customers to place orders.
3. Internet of Things (iot) Integration - The integration of the 'Easy Button' with the Domino's mobile app reflects the trend of IoT integration, where physical devices are connected to the internet to enhance user experience and simplify tasks.
Industry Implications
1. Food Delivery and Takeout - The 'Easy Button' and similar devices offer disruptive innovation opportunities for the food delivery and takeout industry, providing a seamless and convenient ordering experience for customers.
2. Smart Home and Connected Devices - The trend of 'Easy Buttons' and similar devices aligns with the smart home and connected devices industry, enabling users to control various aspects of their home environment with the touch of a button.
3. Mobile App Development - The integration of the 'Easy Button' with the Domino's mobile app highlights opportunities for disruptive innovation in the mobile app development industry, where apps can be enhanced with IoT capabilities to streamline processes.
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