This Pizza Towel Promotes Fast Food Appreciation
Katherine Pendrill — December 1, 2015 — Pop Culture
References: pizzatowels & coolhunting
An Australia-based company is selling a pizza towel that is perfect for any day at the beach. With Christmas less than a month away, this pizza-shaped pool accessory could be the perfect gift for the fast food enthusiast in your life.
'Pizza Towels' is an Australian company that only sells one item: pizza-shaped beach towels. 'The Pepperoni Pizza Towel' is an oversized blanket that is made from 100 percent cotton. The towel features a round shape that mimics the look of a gigantic pizza. Not only is the towel shaped like a pizza pie, but it also features a photographic print that resembles popular pizza toppings. The towel even ships in a traditional pizza box for a realistic delivery experience.
Although the idea of a pepperoni adorned beach towel may seem unusual, the quirky beach accessory is perfect for showing your devotion to the beloved dish.
'Pizza Towels' is an Australian company that only sells one item: pizza-shaped beach towels. 'The Pepperoni Pizza Towel' is an oversized blanket that is made from 100 percent cotton. The towel features a round shape that mimics the look of a gigantic pizza. Not only is the towel shaped like a pizza pie, but it also features a photographic print that resembles popular pizza toppings. The towel even ships in a traditional pizza box for a realistic delivery experience.
Although the idea of a pepperoni adorned beach towel may seem unusual, the quirky beach accessory is perfect for showing your devotion to the beloved dish.
Trend Themes
1. Pizza-shaped Accessories - Opportunity for companies to create a line of pizza-themed items, from beach towels to pool floats, to cater to the fast food enthusiast market.
2. Photographic Prints on Towels - Incorporating photographic prints on towels, such as popular food items, provides a unique and playful accessory for beachgoers.
3. Unique Packaging Experience - Offering unique and realistic packaging experiences, like the pizza box packaging for the pizza towel, can enhance the customer's overall buying experience and brand loyalty.
Industry Implications
1. Retail - Retail companies can add pizza-themed items to their product offerings, expanding their customer base to fast food enthusiasts who want to show their devotion to the food item.
2. Hospitality - Hotels and resorts can offer unique pool accessories as part of their amenities, like the pizza towel, to enhance the guest experience and provide a quirky touch.
3. E-commerce - E-commerce platforms can create curated collections focused on unique accessories like pizza towels, and market them to targeted audiences on social media or through email marketing.
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