Offering carnivores elevated service, meat retailers enhance the buying process
Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire for elevated food experiences, meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences.
Workshop Question - How can your brand create a perception of both sophistication and accessibility in its products?
Trend Themes
1. Sophisticated Aesthetics - Artisan meat services are turning to sophisticated aesthetics and customized services to add intrigue.
2. DIY Gourmet - As foodie culture continues to grow, a budget-wise segment of consumers are looking to DIY their own meals to save money.
3. Convenient Subscription Services - Subscription services for monthly meat deliveries offers a convenient solution for families to receive fresh artisan meats at their doorsteps.
Industry Implications
1. Meat Retail - Meat retailers are offering intimate shopping experiences and tailored services to help add an element of sophistication to typically mundane buying experiences.
2. DIY Meal Kits - As more consumers look to DIY their own meals, innovations in DIY meal kits offer opportunities for the creation of gourmet, cost-effective meals.
3. Subscription Services - The rise in popularity of convenient subscription services offers an innovative solution for consumers to receive fresh artisan meats conveniently and monthly.
